Manchester City Launches Dedicated Channel On YouTube Kids
Manchester City has become the first football club to launch a dedicated channel on YouTube Kids.
The platform will host a range of City-themed children’s content including behind the scenes videos and a weekly magazine show called ‘Xtra Time’ where presenters discuss City’s week on and off the pitch, alongside match highlights and bespoke short-form content aimed at children under 12.
In 2017, City became the first Premier League football club to reach one million subscribers on YouTube. Following on from the launch of the Man City Kids app in 2018, which features videos, games, polls and exclusive competitions, the new channel will provide even more opportunities for youngsters to connect with the Club in a safe environment.
In addition to providing exclusive behind the scenes experiences to its young fans, the Club also host the Man City Kids Fanzone for junior fans and their families before home Premier League fixtures. The free event allows fans through the gates of City Football Academy to experience fun inflatables, football skill games and meet and greet opportunities with the Club mascots.
Nuria Tarre, Chief Marketing Officer for City Football Group, commented: “Launching our dedicated football channel on YouTube Kids is an exciting step for us as we continue to explore new and innovative ways to connect with the next generation of City fans.
“We want to continue to push boundaries beyond our existing platforms to reach new audiences and as YouTube Kids is the number one video platform for children, it feels like the right place to share our content. We strongly believe in creating safe and certified environments for children online and YouTube Kids offers a trusted way for our content to be consumed by the younger generation.”
YouTube Kids was created to give children a simpler and safer way to explore videos online and Cedric Petitpas for YouTube KIDS UK, said: “We’re excited to see the launch of a kids-dedicated YouTube channel by Manchester City. We know that kids have an enormous appetite for sports-related content and football in particular. Our team craves this type of content that encourages kids to engage with sports, go out and play with their mates.”