Manchester United is demonstrating its longstanding #allredallequal commitment to equality, diversity and inclusion through a new HATRED campaign that goes live on club channels and around the stadium prior to this weekend’s Premier League home game.
A powerful film at www.manutd.com/allredallequal features members of the men’s and women’s teams addressing the message, showing the players’ reaction to discriminatory opinions and social posts.
The club’s website and social media will feature messaging around the club’s opposition to discrimination and promoting the #allredallequal commitment to its diverse global fan base.
Banners will be displayed on the Old Trafford East Stand, outlining United’s promise to equality, and a centre-circle flag will be placed on the Old Trafford pitch to mark the occasion.
Speaking about the campaign, Manchester United’s Group Managing Director, Richard Arnold said: “The club has worked closely with equality stakeholders to ensure our inclusion and diversity work supports a wide range of initiatives.
“We’re privileged to have players, staff and supporters from diverse backgrounds, and embrace the responsibility we have to make a positive impact on everyone who visits Old Trafford and supports the club, no matter where they are in the world.”
The club first developed the #allredallequal campaign during the 2016-17 season, uniting the club’s commitment to equality in different areas. Fans can engage with the club’s work on equality on social media, using #allredallequal or by visiting manutd.com/allredallequal.