Utilita Energy has announced a new partnership with Sheffield United for the 2017/18 season.

The Pay-as-you-go energy supplier will be the club’s Official Energy Partner, with its logo on all first team shorts and polo wear, as well as significant branding within Bramall Lane.

Paul Reeves, Head of Commercial at Sheffield United, added: “Utilita’s story is a fantastic one. It has grown very quickly and is now an established UK Top 10 energy supplier.

“We are excited to have the company on board and will work with Utilita to raise its brand awareness and attract new customers.

Jem Maidment, Head of Marketing & Communications at Utilita, said: “This is a brilliant time to be partnering with Sheffield United. The club is on the up after finally getting promoted and the feel-good factor here is infectious.

“United is a huge club with a huge support – and we want to tap into that to showcase both our domestic and commercial energy products.

“In addition, we are right in the heart of Sheffield, creating new jobs in the city and we want United to help us continue to grow.”

The Utilita branded shorts will make their first display this evening when the Blades take on Rotherham United at the New York Stadium.