Santiago Bernabéu stadium’s presidential box today hosted the presentation of the global sponsorship agreement between Real Madrid and Nivea Men.
The event, attended by club President Florentino Pérez and executives from Beiersdorf group, saw the partnership, which began in 2013, extended through to 2022 on a global basis.
Making the announcement, Real Madrid President Florentino Pérez, said: “We work every day to continue being the greatest sporting reference in the world. Something that forces us to choose our companions very well.
“Nivea Men has become one of those great allies, who have helped us extend the passion and love for Real Madrid. Nivea Men is a historical brand, leader, of prestige and quality, with which we established a strategic agreement in 2013.
“The actions carried out during all this time have seen that alliance that began focusing on Spanish territory, today become a great international agreement and Nivea Men is one of our great global sponsors. An increasingly solid union that strengthens the image of our institutions around the world.