TicketCo Signs Major Deal With Top Norwegian Football Leagues
European event payment and ticketing company TicketCo have signed an agreement with Norsk Toppfotball to supply the top two Norwegian football leagues.
The five-year contract to provide ticketing and payment solutions to Norway’s top two tiers of football has an estimated value of £90m. It is the latest major break-through for the ambitious tech company who has expanded into the UK, Poland and Sweden as part of its European growth plans.
The company, which has its HQ in Norway, won the competitive tender after Norsk Toppfotball selected its bid from ten submissions. TicketCo already has half the top tier clubs in Norway and several in the lower league, including Molde and SK Brann.
Leif Øverland, CEO of Norsk Toppfotball said: “With annual ticket handing of close to 2 million tickets at our club per year we required a forward thinking and customer friendly ticketing function. It was important we established a common system to offer the best service to fans. We’re looking forward to this collaboration.”
CSO Carl-Erik Michalsen Moberg, who founded TicketCo with Kåre Bottolfsen in 2013, added: “This is a significant milestone for TicketCo and football. “Through our collaboration with Norwegian Toppfotball we will add tremendous value to the clubs at the league level. It means clubs can delve deeper into data, have stronger buying power and collaborate more to provide fans we a joined-up service.
“This solution is relevant for other leagues both inside and outside Europe and we look forward to taking it to other leagues. Norway is ahead of development, which makes us the perfect shopping window for the rest of the world.”
In the UK TicketCo has partnered with football clubs including Kilmarnock, Wycombe Wanderers, Macclesfield Town, Solihull Moors, Eastleigh and Oxford City.
TicketCo’s technology is designed to make event payments quick and easy for both organisers and consumers, thanks to its pioneering technology.
The platform’s technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink and merchandise in advance of events. The TicketCo system can send QR codes to event goers’ smartphones which are then scanned at entry points to gain access.