World Football Summit (WFS) has announced London Football Exchange (LFE) as its new Global Partner.

The LFE – a pioneering technology company that is introducing the blockchain to the football industry – to be exclusive Global Partner along with LaLiga in the third edition of WFS which will be attended by sports professionals and football industry executives from more than 80 countries.

The LFE is the world’s first fan marketplace and football stock exchange that will harness the power of the blockchain. The LFE was created by pioneering finance experts who plan to revolutionise the football industry creating new value and benefits for fans.

The London Football Exchange will create a tokenised marketplace which will remove friction costs and increase transparency in the delivery of fan services such as ticketing, merchandise, hospitality, broadcast and football retail services.

Their participation at WFS is a milestone for both companies and their alliance will be officially launched during the third edition of WFS, an event which gathers in Madrid some of the most influential decision makers from the global football and sports industry.

Marian Otamendi, Director of World Football Summit declared: “We are delighted to welcome the London Football Exchange as our Global Partner. The LFE represents a new business model that is creating positive change across the economy and I am sure it will be the same in the global football industry.

“WFS is excited they will be showcasing and explaining this new technology to the international audience who will gather with us in Madrid.

“During the event, the London Football Exchange will lead a session on the main stage that will introduce blockchain technology to a wider audience. It will be an opportunity for everyone attending to learn more about this exciting new technological sector.”

Ben Leigh Hunt, founder of the LFE said: “The LFE is delighted to be joining forces with World Football Summit. The global reach of WFS and reputation for excellence makes it the perfect match for us.

“The LFE’s innovative new form of financing will support football clubs to raise new capital and give fans the opportunity to own equity in clubs.

“It is a tremendous opportunity for all of those in the football sector. We are committed to working closely with the football sector as we build our services and attending WFS allows us to engage with the industry’s leaders. The LFE team looks forward to working with WFS in Madrid and meeting the many delegates to the Summit.”

During the Summit, the LFE will also sponsor the Gala Dinner and the WFS Industry Awards that acknowledge and reward outstanding work performed by people in the football industry.

The second edition of the Awards incorporates seven categories: Best Executive, Best Supplier, Best CSR Initiative, Best Venue, Best Club Commercial Initiative, Most Creative Campaign and Best Women’s Football Initiative.

Having signed the agreement, London Football Exchange joins other brands such as LaLiga, Microsoft, WWP, Senn Ferrero, Cruyff Institute or Marca España. WFS will host more than 2.300 professionals on September 24th and 25th at Teatro Goya (Madrid, Spain) to discuss the key topics of the industry and generate new business opportunities.