The UEFA Champions League Final to be live-streamed in 4K UHD on BT Sport’s YouTube Channel for 2018 and 2019.
YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favorite teams and access to must-see matches.
According to the study, 76% of all UK football fans watch football highlights online. Furthermore, the study found that 81% of 16-19 year old UK football fans use YouTube to watch a variety of football-related content, from official highlights to freestyle clips.
YouTube’s Head of Sport in EMEA, Tomos Grace says: “Football is by far the most popular sport on YouTube and it doesn’t get more premium than the Champions League Final. We are delighted to be partnering for the third year running with BT Sport to make these games available live to YouTube users across mobile, desktop and tablet. In addition, viewers can cast the game from the YouTube app to their TV with Chromecast.”
Tony Singh, Content and Business Development Director says: “BT’s strategy is to give our customers the best choice of content, on the best networks. Working with partners like YouTube is absolutely central to that, and we are delighted to enter into this new agreement that will extend the fantastic range of projects that we have delivered together to huge audiences: the UEFA Champions League Final and UEFA Europa League final, free for all to watch in the UK for three years now; and delivering it in an innovative way, with BT Sport’s coverage available in VR 360 and in 4K UHD; and the first ever premiere of a premium entertainment title in the UK via social media, with AMC’s The Terror. YouTube is a brilliant partner to help promote our brilliant content.”
For further context, we’ve also pulled some exclusive YouTube trends data on the most viewed football players in the UK in 2018:
Mo Salah (Key insight: viewership on Mo on YouTube has increased by 3,898% in the last year)
Virgil Van Dijk