ATP World Tour And PGA Tour To Debut Omnigonís Pollpro, A New Fan Engagement Product
OMNIGON, digital partners with many of the most important brands in the sports, media and entertainment industries, formally launched ProSuite this week.
ProSuite is an integrated set of fan engagement tools designed to help deliver compelling experiences that are customisable, quick to launch, and satisfy brands’ sponsorship needs.
OMNIGON is focused on delivering products that add commercial value, leverage content assets and engage fans. OMNIGON’s first product, BracketPro, a user-friendly bracket building tool, launched in 2015. BracketPro has been leveraged successfully by many global brands including Major League Soccer, Under Armour, USA Today, Showtime, FOX Broadcasting, Champion’s Hockey League and the Cleveland Cavaliers.
This week OMNIGON launched PollPro, an easy to launch polling product that allows users to vote once on up to 20 pieces of engaging content. Additional OMNIGON fan engagement products are scheduled to be rolled out in the coming months.
The ATP World Tour launched their first PollPro campaign yesterday. The poll features highlights from 8 classic BNP Paribas Masters 1000 matches in conjunction with the tournament going on this week in Paris.
Voting closes Friday night, November 4th, at 8PM EST. The ATP has successfully used BracketPro for previous campaigns around best Rogers Cup moments, best Shanghai Rolex Moments and best Western & Southern Open Moments.
The PGA TOUR is currently running a PollPro campaign encouraging fans to vote on the 2016 Web.com Tour Player of the Year. Voting remains open through November 14.
“Several of our long standing clients, all of whom are involved in big sporting and entertainment events, asked if we could develop custom products that can be monetised, drive fan engagement across social media platforms and be sold as an offering to sponsors and advertisers,” said Nick Arcuri, OMNIGON’s VP, Products.
“Our ProSuite products are a result of that need. All are fully customizable, extremely user friendly and turnkey. Leveraging the success of BracketPro, we are excited to roll out PollPro and look forward to introducing additional products to the marketplace in the coming months.”
All ProSuite products have numerous sponsorship and advertising placement options and are all completely customizable. Other product features include:
• Supports photos, videos & GIFs
• Fully responsive design
• Easily embeddable
• Social integration
• User data capture, allowing for sweepstakes
• Multi-language support
• Statistics page featuring votes, page views and social shares in real-time
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