FC Business News http://www.fcbusiness.co.uk/ Football Industry and Community News Barcelona Sign Partnership With Foot Deodorant Brand http://fcbusiness.co.uk/news/article/newsitem=3659/title=barcelona+sign+partnership+with+foot+deodorant+brand FC Barcelona has reached a sponsorship agreement with Tenys P Baruel to make the foot deodorant used by Neymar Jr and the Brazilian national team an Official Club Sponsor in 2015. The agreement continues the Clubs policy of forming partnerships with some of the worlds leading brands, in this case incorporating its first ever Brazilian sponsor. The agreement was announced today (26 th Jan) at a press conference held at the Ciutat Esportiva Joan Gamper and attended, in... Manchester United Sign Swissquote Global Partnership http://fcbusiness.co.uk/news/article/newsitem=3658/title=manchester+united+sign+swissquote+global+partnership Manchester United have announced a multi-year agreement with Swiss online financial and trading services provider, Swissquote. Switzerlands principal online bank becomes Manchester Uniteds first commercial partner in this sector. Manchester United Group Managing Director Richard Arnold comments: "Swissquote are one of the top 10 largest Forex brokers in the world and are by far the strongest and most reliable competitor in the market. The technology and services they offer... FIFA Lose Three More Sponsors http://fcbusiness.co.uk/news/article/newsitem=3657/title=fifa+lose+three+more+sponsors FIFA have been rocked by news that three of its biggest sponsors would not be renewing their contracts with footballs world governing body. Castrol, Continental and Johnson Johnson have revealed to Telegraph Sport that they will be withdrawing their support following a series of high-profile scandals affecting the integrity of the FIFA under the leadership of Sepp Blatter. The three sponsors join Sony and Emirates who have already stated they would not be continuing their support of... Umbers Appointed Chairman As Cellino Steps Down http://fcbusiness.co.uk/news/article/newsitem=3656/title=umbers+appointed+chairman+as+cellino+steps+down Leeds United have confirmed Massimo Cellino has resigned from his post at the club. The Italian has stepped down from his position as Chairman of the club after losing an appeal against his disqualification by the Football League under the Owners and Directors test. In a statement released by the Championship club, Cellino said, "It is with great sadness and frustration that I have to take this step, however I abide by the Football League's decision to temporarily disqualify me... Football Needs To Up Its Game On Social Media http://fcbusiness.co.uk/news/article/newsitem=3655/title=football+needs+to+up+its+game+on+social+media High-profile sports teams and personalities are struggling to get to grips with social media and its commercial potential, according to an expert in sport business strategy. Professor Simon Chadwick, director of the Centre for the International Business of Sport at Coventry University, says that regular faux pas and a lack of engaging content are hampering many teams efforts to generate either the buzz or the revenue that might be expected of a world-renowned organisation and... Londoners Buy More Newcastle Shirts Than Geordies http://fcbusiness.co.uk/news/article/newsitem=3654/title=londoners+buy+more+newcastle+shirts+than+geordies Newcastle United fans are renowned for their loyalty and support of their beloved Magpies, but when it comes to shirt sales; its the capitals football fans that are snapping up the famous black and white stripes. Figures released by Sports Direct show that it is not Mr. Ashleys shops within a stroll of St. James Park that sell the most Newcastle shirts. Instead it is the London branches of the club;s billionaire owner that sell the most NUFC replica shirts, with... Premier League Riches Propel Club Revenues http://fcbusiness.co.uk/news/article/newsitem=3653/title=premier+league+riches+propel+club+revenues Manchester United lead the march of Premier League clubs in footballs rich list but still fall short of Spanish giants, Real Madrid. The Premier Leagues huge broadcasting rights deal has propelled all 20 of Englands top clubs into the top 40 highest earning clubs with 5 sitting in the top ten places of the annual Football Money League compiled by the Sports Business Group at Deloitte. The figures released today show revenue for the worlds 20 highest earning... Sunderland Head Stateside For Commercial Opportunities http://fcbusiness.co.uk/news/article/newsitem=3652/title=sunderland+head+stateside+for+commercial+opportunities Representatives from Sunderland AFC have travelled across the pond this week as the club kick starts its operations stateside. The clubs commercial director, Gary Hutchinson, has visited New York City as part of the week-long stay in the US, meeting with American media partners NBC and investigating potential partnerships ahead of a visit to the national capital, Washington DC, to meet club partners D.C. United. Joining Gary on the clubs visit is Black Cats legend and ambassador,... Manchester United Partner with KamaGames http://fcbusiness.co.uk/news/article/newsitem=3651/title=manchester+united+partner+with+kamagames Manchester United and KamaGames have announced a global partnership and multi-year deal, in which KamaGames becomes the official social games partner of the club. KamaGames is a leading global developer and publisher of social games for mobile platforms, online, Steam, Xbox Live and PlayStation networks. The new partnership will see KamaGames launch a portfolio of social casino games which will carry the Manchester United branding, logo, imagery and themes. United group managing director,... Finalists Announced For 2015 Sports Technology Awards http://fcbusiness.co.uk/news/article/newsitem=3650/title=finalists+announced+for+2015+sports+technology+awards Big Brands, Innovative Start-ups and Famous Names Amongst Diverse Shortlist Today (20 th January 2015) saw the shortlist for the 2015 Sports Technology Awards revealed with over one hundred brands destined for honours. Celebrating the increasingly important role that technology plays in sport, entries have been received globally spanning innovative start-ups and household brands, including the work of individuals in sport such as Sir Clive Woodwards Captured platform and... Irish FA Appoint Director of Sales Marketing http://fcbusiness.co.uk/news/article/newsitem=3649/title=irish+fa+appoint+director+of+sales++marketing The Irish Football Association has announced the appointment of Oonagh OReilly as Director of Sales and Marketing. Oonagh has an extensive business network and has been at the forefront of working with Northern Ireland businesses, promoting brand Northern Ireland locally and nationally through her most recent role as Business Development Director for NI Chamber (2009 2014). Having doubled membership within three years, she led her team to achieving a national award for Best... From Near Extinction To Ecstasy For Denton Town FC http://fcbusiness.co.uk/news/article/newsitem=3648/title=from+near+extinction+to+ecstasy+for+denton+town+fc Andrew Gwynne MP and Lord Pendry of Stalybridge were present at Denton Town FC to officially open the clubs newly refurbished clubhouse. The project was made possible thanks to a 17,500 grant from the Football Stadia Improvement Fund (FSIF), the largest funders of non-league football in the country. Andrew Gwynne, MP for Denton and Reddish, and Lord Pendry, President of the Football Foundation - the FSIFs sister organisation - joined club members to celebrate the completion... Massimo Cellino Loses Football League Appeal http://fcbusiness.co.uk/news/article/newsitem=3647/title=massimo+cellino+loses+football+league+appeal Leeds United owner, Massimo Cellino, has lost his appeal against the Football Leagues decision to disqualify him under the Owners and Directors Test. Cellino, who took over at Leeds in April 2014, was disqualified by the Football League in December 2014 for an act involving dishonesty after he was found guilty of an offence under Italian tax legislation relating to the non-payment of import duties on a boat. A Professional Conduct Committee (PCC) chaired by Tim Kerr QC... West Ham In Advanced Talks With Potential New Sponsors http://fcbusiness.co.uk/news/article/newsitem=3646/title=west+ham+in+advanced+talks+with+potential+new+sponsors West Ham United have confirmed they are in advanced discussions with potential new shirt sponsors following the news the current sponsor, Alpari had shut its UK operation due to problems caused by the Swiss National Banks change of monetary policy. The Club has received huge interest and is already in advanced discussions with potential new shirt sponsors for next year, read a statement released by the club. Despite the news of Alparis demise which was announced last... West Ham Sponsor Closes UK Operation http://fcbusiness.co.uk/news/article/newsitem=3645/title=west+ham+sponsor+closes+uk+operation The Swiss National Banks monetary policy change has forced West Ham Uniteds principal sponsor, Alpari, to close its UK operation. A statement released by the global currency broker on their website read, The recent move on the Swiss franc caused by the Swiss National Banks unexpected policy reversal of capping the Swiss franc against the euro has resulted in exceptional volatility and extreme lack of liquidity. This has resulted in the majority of clients... Anfield Expansion Will Give Liverpool Financial Boost http://fcbusiness.co.uk/news/article/newsitem=3644/title=anfield+expansion+will+give+liverpool+financial+boost Liverpool Chief Executive Ian Ayre explains to fcbusiness how the 100million expansion of Anfield will benefit not only the club, but also the wider area. Anfield is of course one of the most iconic stadiums in world football, the home of many glorious nights of European and domestic football. However in a world of Financial Fair Play, where revenues are king, the stadium with a capacity of just under 45,000 simply wasnt generating enough revenue to enable Liverpool to continue to... Manchester City Sign Global Partnership With FXPrimus http://fcbusiness.co.uk/news/article/newsitem=3643/title=manchester+city+sign+global+partnership+with+fxprimus Manchester City FC have announced a three and half year global partnership with leading online forex trading firm FXPRIMUS. FXPRIMUS will become the Club's Official Online Forex Trading Partner. The first major activation of the partnership will be at the Clubs winter training camp in Abu Dhabi next week, where Manchester City will compete with Hamburg SV of the Bundesliga for the FXPRIMUS Cup on 21 January in Al Ain. The wide-ranging agreement will see FXPRIMUS acquire extensive... Perform Secure BASES Laboratory Accreditation http://fcbusiness.co.uk/news/article/newsitem=3642/title=perform+secure+bases+laboratory+accreditation 2015 has started well for Perform at St. Georges Park, with their Human Performance Laboratory having been awarded accredited status by the British Association of Sport and Exercise Sciences. The highest award BASES can give to a laboratory, underlining the HPLs level of excellence in service delivery in terms of physiological testing and assessment. The BASES Laboratory Accreditation is a quality assurance process that provides clients and service purchasers with a means of confirming... Focus: Top Ticketing Trends for 2015 http://fcbusiness.co.uk/news/article/newsitem=3641/title=focus%3A+top+ticketing+trends+for+2015 Without doubt, there have never been more ways for fans to engage with their favourite sports teams or clubs; whether thats joining online fan clubs, following them on social media or watching the latest goals on the go. But have ticketing methodologies kept in step with increasingly sophisticated consumer tastes and preferences, and how will the ticketing landscape evolve in 2015? Mark Dewell, Managing Director, Advanced Ticketing sets his sights on the future and predicts whats... Sports Licensing Branding The Hot Topics At SMMEX http://fcbusiness.co.uk/news/article/newsitem=3640/title=sports+licensing++branding+the+hot+topics+at+smmex 2015 is shaping up to be a unique year for SMMEX with the introduction of a series of 'Free to Attend' seminar sessions. Organised in association with Brand Licensing Europe and featuring fcbusiness, the topics covered will include "An Introduction to Licensing" by LIMA, "Build Your Brand Through Merchandise" by Rovio, "The Importance of Merchandise in Retail" by Sainsbury's and "Using Digital Technology to Engage With Fans" by Blippar and Tecmark in conjunction with fcbusiness. 2015 also sees... Raiding The January Transfer Window Works http://fcbusiness.co.uk/news/article/newsitem=3639/title=raiding+the+january+transfer+window+works If your name is Arsene Wenger it's time to look away as a comprehensive study on the January transfer window indicates that big spending equals big success when it comes to improving your second half of the season performance. Since the January transfer window began, eight teams have both spent over 19.5m in a single window, while also having made a profit in a separate January transfer window. The bwin study, hosted on footballtransferstats.com/january2015 , compared and contrasted the... Supporters Direct Partners With Architectural Company http://fcbusiness.co.uk/news/article/newsitem=3638/title=supporters+direct+partners+with+architectural+company Supporters Direct have partnered with AFL Architects, a leading sports architecture practice, to offer support and advice to community owned clubs. Supporters Direct have helped more than 40 clubs into community ownership including Football League Two clubs Portsmouth, Exeter City, Wycombe Wanderers and AFC Wimbledon. Through their consultancy, SD Club Development (SDCD), they are supporting a growing number of clubs to convert to become owned by their supporter community, as well as services to... Scunthorpe United Submit Planning Permission For Iron Arena http://fcbusiness.co.uk/news/article/newsitem=3637/title=scunthorpe+united+submit+planning+permission+for+iron+arena Scunthorpe Uniteds ambitious new stadium plans have been given a boost after the club confirmed planning permission had been submitted. The announcement, via Twitter today, is the next stage in the clubs plans to build a 12,000 capacity all-seater Iron Arena as part of the vision for a 40 million out-of-town football and leisure development for the Lincolnshire club on a site near its current Glanford Park ground. The Iron can confirm planning permission... Cardiff City Back In The Blue http://fcbusiness.co.uk/news/article/newsitem=3636/title=cardiff+city+back+in+the+blue Cardiff City have confirmed they are to return to wearing blue for home games. Following consultation with a cross section of fans, Bluebirds owner Vincent Tan has confirmed the decision to return to wearing blue home kit after it was changed to red following Tans investment in the club in 2012. The change will be effective as of Cardiffs next home game v Fulham on 10 th Jan 2015. The clubs crest will also be redesigned for the start of the 2015/16 season to reflect the... English Clubs Get $10m World Cup Benefit http://fcbusiness.co.uk/news/article/newsitem=3635/title=english+clubs+get+%2410m+world+cup+benefit 31 English clubs have received nearly $10m in total benefits from the 2014 FIFA World Cup in Brazil. Chelsea are the biggest beneficiates receiving more than $1.2m, with Manchester United, Arsenal and Manchester City each receiving over $1m. But it wasnt just the big four that received the cash benefit - based on the number of players released to play in the tournament last summer. Doncaster Rovers ($7,000), Sheffield Wednesday ($6,533) and Ipswich Town ($6,300) all received money for...