FC Business News http://www.fcbusiness.co.uk/ Football Industry and Community News Manchester City Bring Virtual Reality 360 Video To Matchday http://fcbusiness.co.uk/news/article/newsitem=4750/title=manchester+city+bring+virtual+reality++360+video+to+matchday Manchester City, in collaboration with Jaunt Inc., have announce the arrival of a new 360 VR fan experience that allows fans to get closer to the matchday action at the Etihad Stadium. The immersive video captures different moments of the matchday experience and displays them in 360 cinematic virtual reality. Diego Gigliani, Senior Vice-President of Media and Innovation for City Football Group said: Theres nothing that compares with attending a match at the Etihad... Manchester United Outline Disabled Facility Expansion Plans http://fcbusiness.co.uk/news/article/newsitem=4749/title=manchester+united+outline+disabled+facility+expansion+plans Manchester United has announced plans to significantly increase provisions for disabled fans at Old Trafford. The plans will see significant structural work carried out at the stadium to accommodate over 300 new positions for disabled supporters, including the installation of new wheelchair user platforms, the widening of vomitories, and new amenity seats for other disabled supporters. Improvements to Old Traffords provision for disabled supporters follows consultation with the Equality... Anwar Uddin Talks To Kick It Out About Football Management http://fcbusiness.co.uk/news/article/newsitem=4748/title=anwar+uddin+talks+to+kick+it+out+about+football+management I feel like Im cheating. I want to be out there working with someone, for someone, for a club, because Ive had it my whole life Anwar Uddin After recently taking charge at Ryman League Division One strugglers Ware FC, Anwar Uddin is determined to make his mark and turn results around. A manager rarely goes into a club when things are going fantastically, said the 35-year-old, with his new side sitting 19th in the table. The 35-year-old became the... Steven Gerrard Make Liverpool Academy Return http://fcbusiness.co.uk/news/article/newsitem=4747/title=steven+gerrard+make+liverpool+academy+return Liverpool legend Steven Gerrard is set for a return to the club in a full-time capacity to take up a position within the Academy. Gerrard will serve as a coach at the youth complex in Kirkby, operating in a wide-ranging role in the professional development phase of the young players. Having spent 17 years at Liverpool after graduating through the ranks at the Academy, Gerrard will begin his responsibilities in February. The 36-year-old will bring with him invaluable experience and expertise... Advertising through Channels - How Brands Use Sporting Events to Engage with Customers http://fcbusiness.co.uk/news/article/newsitem=4746/title=advertising+through+channels+-+how+brands+use+sporting+events+to+engage+with+customers This is part 3 of DiscountIFs 4 article mini-series; they will be exploring the ways in which brands use the standard channels of advertising. Although not as costly as sponsoring the event or the sports team itself, this form of advertising still requires a hefty investment from the brand to really reach their desired audience successfully. Normal channels of advertising also exist when engaging with the brands target audience around a sporting event; these include... In Focus: Upgrading Your Pitchside Seating Requirements http://fcbusiness.co.uk/news/article/newsitem=4745/title=in+focus%3A+upgrading+your+pitchside+seating+requirements So youre looking to upgrade your pitchside seating. Maybe youre ripe for promotion and you need to meet new FA Ground Grading requirements. Maybe youre lucky enough to be building a brand new facility. Or maybe youd just like to seat more fans, more comfortably. Whichever way, the simplest and quickest way to get 50, 100, 150 or more tiered, covered seats is Audience Systems Premier Grandstand. Premier Grandstands are made up of one or more modules, depending... Shakhtar Donetsk Partners With StreamAMG http://fcbusiness.co.uk/news/article/newsitem=4744/title=shakhtar+donetsk+partners+with+streamamg++ FC Shakhtar Donetsk has chosen to partner with award-winning online video specialist StreamAMG, to launch its new and improved online video service. The new platform called FCSD.tv Live will broadcast live and on-demand the home Ukrainian league games of FC Shakhtar Donetsk, as well as all the friendly games of the club. Using the power of StreamAMGs best-in-class technology, the nine-time Ukrainian Premier League champions are now able to share their home games with fans across the... Liverpool FC Launch Snapchat Lens http://fcbusiness.co.uk/news/article/newsitem=4743/title=liverpool+fc+launch+snapchat+lens Liverpool Football Club and Snapchat have teamed up to launch a brand new lens that allows fans to paint their face in club colours and head an LFC ball in Real-time. Snapchat lenses are visual effects that appear over your face in real-time, turning you into a number of different characters including a pirate, an angel, and now an LFC fan. The LFC lens will be available across the UK until midnight on Sunday 22 January and then at Anfield for the remainder of the season so fans at... Comment: How Brands Use Sporting Events To Engage Customers http://fcbusiness.co.uk/news/article/newsitem=4742/title=comment%3A+how+brands+use+sporting+events+to+engage+customers+ Sponsoring a Team - How Brands Use Sporting Events to Engage with Customers Following DiscountIFs previous article on Sponsoring an Event , this is part 2 of their mini 4 article series. Brands may also choose to sponsor a team or athlete rather than the competition itself. Allianz, the financial services company headquartered in Munich, Germany, have engaged with their audience through the sponsorship and partnership of German football team, Bayern Munich. Besides having... F3 Strengthens With New Signings At Watford http://fcbusiness.co.uk/news/article/newsitem=4741/title=f3+strengthens+with+new+signings+at+watford F3, the joint venture between One Event Management and Legends of the US, has strengthened its meetings and events team at Watford FC with the appointment of Stuart Street as General Manager and Emelie Lundberg as Special Events Sales Co-ordinator. Stuart has significant stadia hospitality experience and joins the F3 team from Derby County FC where he was Operations Manager. As general manager for F3 at Watford, Stuart will be responsible for managing and delivering all conferencing and events,... Liverpool To Celebrate The Work Of Kick It Out http://fcbusiness.co.uk/news/article/newsitem=4740/title=liverpool+to+celebrate+the+work+of+kick+it+out Liverpool Football Club is dedicating Saturday's Premier League fixture against Swansea City to celebrate the work of Kick It Out, footballs equality and inclusion organisation. The Reds will host a variety of activities throughout the week to highlight Kick It Outs Call Full Time On Hate initiative, which aims to utilise and engage the collective force of football to tackle discrimination and hate incidents at every level of the game. The Clubs charity,... Manchester United Top Deloitte Football Money League http://fcbusiness.co.uk/news/article/newsitem=4739/title=manchester+united+top+deloitte+football+money+league They may not be top of the league when it comes to on pitch performances but off it Manchester United dominates. Manchester United return to the top of the Deloitte Football Money League for the first time in 11 years, the position held by Real Madrid who fall to third, with revenues of 515.3m. The figures compiled in the 20 th edition of the Football Money League from Deloitte, the business advisory firm, shows the 20 highest earning football clubs in the world generated 5.5bn... Comment: How Brands Use Sporting Events To Engage With Customers http://fcbusiness.co.uk/news/article/newsitem=4738/title=comment%3A+how+brands+use+sporting+events+to+engage+with+customers Sporting events bring a lot of opportunities for brands to engage with their target audience with emotions and passion for the sport usually running high. For this reason brands tend to engage with their audience around a sporting event. DiscountIF will be releasing 4 articles in the coming weeks; their series of articles will be discussing 4 different approaches of how brands engage with their customers during sporting events. The first type of engagement to look at is the sponsorship of the... Juventus Unveil New Striking Look http://fcbusiness.co.uk/news/article/newsitem=4737/title=juventus+unveil+new+striking+look+ Juventus Football Club has unveiled a striking new look at an exclusive event in Milan on Monday night. Hosted at the National Museum of Science and Technology Leonardo Da Vinci in Milan, the exclusive event closed to the public but streamed live on www.juventus.com /en and JTV Juventus officially announced the beginning of a new era with the Black and White and More event, which revealed the clubs new logo and visual identity. Juventus objective is to grow in terms... EFL Clubs Welcome More Younger Than In 2007 http://fcbusiness.co.uk/news/article/newsitem=4736/title=efl+clubs+welcome+more+younger+than+in+2007 More young fans are heading EFL matches than 10 years ago thanks to a range of initiatives to attract families to games. New figures show that junior season ticket sales have increased by 37% over the past 10 years with 20% of all EFL club match attendees now under 16 years old. Such an increase is testament to the efforts and evolving attitudes of clubs to attract new fans to their grounds with improved matchday experiences for all ages. These efforts are once again set to be recognised by the... Fulham Signs Official Fantasy Sports Partner http://fcbusiness.co.uk/news/article/newsitem=4735/title=fulham+signs+official+fantasy+sports+partner Fulham Football Club has welcomed Sportito as its Official Fantasy Sports partner, effective through to the end of the 2016/17 season. Sportito is a new daily fantasy sports operator, which has recently launched in the UK. With football as its core-sporting component, gamers using Sportito are free from salary cap restrictions, which allows them to draft teams using any player. Speaking of the partnership Casper Stylsvig, CRO at Fulham Football Club said: Sportito is an innovative new... Air Malta DiscountIF Offer Innovative Rewards Scheme http://fcbusiness.co.uk/news/article/newsitem=4734/title=air+malta++discountif+offer+innovative+rewards+scheme For the second time, Maltas national airline, Air Malta, have launched an innovative rewards scheme through DiscountIFs gamification and marketing platform. The rewards scheme in place works, by giving customers vouchers on their next purchase if the pre-selected events are correctly guessed. This innovative offering is open for all customers who make a successful reservation whilst correctly predicting the outcome of an event. These events include, but are not limited to, football... Neymar Europes Most Expensive Player http://fcbusiness.co.uk/news/article/newsitem=4733/title=neymar+europe%26%23039%3Bs+most+expensive+player Anyone wanting to sign Neymar this January is going to need deep pockets and a sure fire way of making a return on their 246.8m investment. Thats the price put on the Brazilians head by researchers at CIES Football Observatory , and places him far ahead of his Barcelona teammate, Lionel Messi (170.5m) and Manchester Uniteds Paul Pogba (155.3m). Since 2012, the CIES Football Observatory research team has developed a unique approach to estimate on a... Chelsea Gets Green Light For Stadium Plans http://fcbusiness.co.uk/news/article/newsitem=4731/title=chelsea+gets+green+light+for+stadium+plans+ Chelsea moved a step closer to their new stadium after Hammersmith Fulham Council has approved the clubs planning application to build a new 60,000-seat stadium. The decision was made on Wednesday night (11 January) at a meeting of the Councils Planning and Development Control Committee. The new stadium will be built within the grounds of Stamford Bridge in Fulham Road, and will require the demolition of the existing stadium. HF Council Leader, Cllr Stephen Cowan, said:... Top UK Venues Given Prestige Perks http://fcbusiness.co.uk/news/article/newsitem=4730/title=top+uk+venues+given+prestige+perks Some of the UKs most prestigious venues are giving corporate clients a good reason to perk up this new year. Sodexo Prestige Venues Events is the catering partner at museums, sports stadia and visitor attractions across England and Scotland. And from January through to 31 March 2017, it is offering business bookers a variety of complimentary Prestige Perks to add to their daily delegate package. In addition to catering treats and complimentary breakout rooms, participating venues... Manchester United Ride Uber Partnership http://fcbusiness.co.uk/news/article/newsitem=4729/title=manchester+united+ride+uber+partnership Manchester United and Uber have announced a global partnership, the first of its kind for the football club. As part of the partnership, a dedicated Uber pick-up and drop off zone will be set up at Old Trafford for fans to travel to and from games, with just a few taps of their smartphone. Over the next several months, Uber will also connect fans in over 30 countries around the world to Manchester United through a number of experiences, including behind-the scenes content, bringing fans together... Sky Sports Offer Fans Spidercam Perspective http://fcbusiness.co.uk/news/article/newsitem=4728/title=sky+sports+offer+fans+spidercam+perspective Fans will be given a different perspective of Manchester Uniteds clash with Liverpool at Old Trafford this weekend thanks to Spidercam. Sky Sports will create a Premier League first this weekend as Spidercam features for the first time in Englands top flight as Manchester United take on Liverpool. New equipment has been installed at Old Trafford as part of wall-to-wall coverage for the game on Sunday and Spidercam will bring new angles to the live coverage, with fans at home able... Manchester City Charged Over Anti-Doping Rule Breaches http://fcbusiness.co.uk/news/article/newsitem=4727/title=manchester+city+charged+over+anti-doping+rule+breaches The Football Association (The FA) have charged Manchester City for failing to ensure anti-doping officials knew where players were for drugs testing. Manchester City have been charged for failing to comply with Regulation 14(d) which requires clubs to provide accurate information in regards to Club Whereabouts. A statement by The FA confirmed the charge, stating: It is alleged the club failed to ensure that their Club Whereabouts information was accurate,... 14sb.com Launches Worldwide Sports Travel Packages http://fcbusiness.co.uk/news/article/newsitem=4726/title=14sb.com+launches+worldwide+sports+travel+packages 14sb.com releases world wide sports events list of available luxury hotels affordable accommodations. This week 14sb.com is releasing their hot list of hotel packages for worldwide sports events in 2017. 14sb.com offers the best deals on great hotel accommodations, luxury hotel access and affordable packages strategically located at the best and/or most convenient areas at every hosting city. With over 19 years of experience booking hotels for fans of the Super Bowl, NCAA, FIFA World Cup,... fcbusiness Writer Marc Webber Makes Move To University of Northampton http://fcbusiness.co.uk/news/article/newsitem=4725/title=fcbusiness+writer+marc+webber+makes+move+to+university+of+northampton Long-term features writer and well-known voice on BBCs Final Score football results programme is set to inspire sports journalists of the future after making a January move to the University of Northampton. Marc Webber has joined the Universitys Journalism and Media team as Senior Lecturer where, in addition to helping to deliver the digital journalism offering, hell also be preparing the BA Sports Multimedia Journalism course, which launches in September. With more than two...