FC Business News http://www.fcbusiness.co.uk/ Football Industry and Community News DAO – The Future Of Chinese Digital Marketing http://fcbusiness.co.uk/news/article/newsitem=3587/title=dao+%96+the+future+of+chinese+digital+marketing China presents a hugely attractive and potentially lucrative marketplace for UK football clubs but many targeting fans in this country through dedicated social media channels may not be maximising its full value. A complete understanding of consumer sentiment and digital behaviour relating to brands escapes nearly all marketers focused on China, despite the fact that social media and web searches play a more important role in buying decisions than anywhere else. This is being directly addressed... Spurs Appoint New Head Of Recruitment Analysis http://fcbusiness.co.uk/news/article/newsitem=3586/title=spurs+appoint+new+head+of+recruitment++analysis Tottenham Hotspur have appointed Paul Mitchell as Head of Recruitment and Analysis. A former player with Wigan Athletic and MK Dons, Paul initially took up the role of Community Ambassador with the Dons when he retired from playing in 2009 at the age of 27. Following the appointment of Karl Robinson as manager in 2010, Paul was assigned to his back room staff as Head of Recruitment, recognising his aptitude for identifying player talent. Mitchell then joined Southampton in January, 2012 to... Real Madrid Redesign Crest For UAE http://fcbusiness.co.uk/news/article/newsitem=3585/title=real+madrid+redesign+crest+for+uae Real Madrid have removed the cross from the top of the clubs crest as part of a marketing drive in the United Arab Emirates (UAE). Its reported that the cross has been removed from the crest that will appear across the UAE as part of the Spanish giants three year sponsorship deal with the National Bank of Abu Dhabi (NBAD). The new crest will feature heavily in the region with NBAD producing branded credit cards which will also double up as membership cards in what club... Peterborough United Announce Stadium Sponsorship Deal http://fcbusiness.co.uk/news/article/newsitem=3584/title=peterborough+united+announce+stadium+sponsorship+deal The home of Peterborough United will be renamed the ABAX Stadium after a new partnership was agreed with Norwegian-owned company ABAX. ABAX will become Peterborough Uniteds stadium naming rights partner as part of an initial five-year agreement, the first change of stadium name since the club formed in 1934. The first match at the ABAX Stadium will be Fridays game against Bristol City which is also live on Sky Sports. Peterborough United Chairman Darragh MacAnthony said: We... Saints Legend Le Tissier Opens New 3G Pitch http://fcbusiness.co.uk/news/article/newsitem=3583/title=saints+legend+le+tissier+opens+new+3g+pitch Former Southampton FC and England attacking midfielder Matt Le Tissier was at The Mountbatten School in Romsey, Hampshire, yesterday to officially open a new third generation (3G) artificial grass pitch (AGP). The project was made possible thanks to a 312,294 grant from the Premier League The FA Facilities Fund, which provides grants towards developing new or refurbished grassroots football facilities. The floodlit pitch will be used by the school to deliver PE sessions and... Burton Albion Partner With Perform at St. George’s Park http://fcbusiness.co.uk/news/article/newsitem=3582/title=burton+albion+partner+with+perform+at+st.+george%92s+park Burton Albion have this week announced a partnership agreement with Perform at St. Georges Park. The Sky Bet League 2 side, currently in an automatic promotion place, will be utilising the state of the art facilities at Performs National Football Centre base in Burton. Perform, the official healthcare provider for St. Georges Park, will also be undertaking a recovery specific research programme as part of the deal with The Brewers. The FIFA F-Marc accredited medical centre,... Manchester City Expands Global Medical Network With Healthpoint http://fcbusiness.co.uk/news/article/newsitem=3581/title=manchester+city+expands+global+medical+network+with+healthpoint Manchester City have expanded their global network of sports medicine providers in a three-year partnership with Healthpoint, a Mubadala company, that will see them serve as the Barclays Premier League Champions' regional healthcare partner. Based in Zayed Sports City, Abu Dhabi, Healthpoint is a leading centre for sports-related injury, prevention and rehabilitation, boasting the Emirates' largest physiotherapy centre and numerous rehabilitation techniques and technologies introduced for the... How Clubs Are Responding To The ‘Omnichannel’ Fan http://fcbusiness.co.uk/news/article/newsitem=3580/title=how+clubs+are+responding+to+the+%91omnichannel%92+fan The topic of the omnichannel fan hungry for 24/7 content, on TV, on the web and increasingly, via mobile continues to capture our attention. We took the opportunity, earlier this week, to have an animated debate with a range of football clubs about the subject. In the inspiring setting of The Gherkin, we discussed the importance of the online relationship that clubs have with their fans; what makes a great online experience and how this helps to build loyalty,... Birmingham City Appoint New Head Of Media Communications http://fcbusiness.co.uk/news/article/newsitem=3579/title=birmingham+city+appoint+new+head+of+media++communications Birmingham City have appointed Colin Tattum as the clubs new Head of Media Communications. Tattum, who will be well known amongst Blues supporters having spent almost 27 years reporting on the club as the Birmingham Mails Birmingham City correspondent and chief sports writer, will take up the post on 29 November 2014 for the Sky Bet Championship fixture against Nottingham Forest at St. Andrew's. Speaking about his new role, Tattum said: "I was honoured and privileged to be... Bury Town Ring Boardroom Changes With New CEO http://fcbusiness.co.uk/news/article/newsitem=3578/title=bury+town+ring+boardroom+changes+with+new+ceo Bury Town have announced the appointment of Michelle Banfield-Curran as the clubs new Chief Executive Officer as of Jan 2nd 2015. Michelle has been working as the clubs Commercial Manager this season but with her background in leisure management and sports development it became apparent she could benefit the club on a much wider scale. As CEO, Michelle will oversee all aspects of the club off the pitch but will also work with Manager, Ben Chenery to ensure he has the best tools at... Swedbank Stadium Install Matchsaver Air Roller System http://fcbusiness.co.uk/news/article/newsitem=3576/title=swedbank+stadium+install+matchsaver+air+roller+system Swedbank Stadium in Malmo, Sweden, home of one of Swedens most successful clubs Malmo FF, have just taken delivery of their new 2014/15 Matchsaver Air Roller System. This installation is the latest addition to the increasing number of Scandinavian stadiums and clubs that have chosen Matchsaver systems to keep their pitches open for business whatever the vagaries of the Scandinavian weather. Image: Matchsaver ARS being deployed at Swedbank Stadium, Malmo The five roller system was... Manchester United Launches UNITED:LIVE http://fcbusiness.co.uk/news/article/newsitem=3575/title=manchester+united+launches+united%3Alive Manchester United has today announced details of its new fan event UNITED:LIVE. The new platform will engage with the clubs 264 million followers in Thailand, Indonesia, South Africa and China, through four unique events in Bangkok, Jakarta, Johannesburg and Beijing, encompassing two new programmes: Football Festival and Red v Red. The Football Festival will take place in Bangkok, Jakarta and Beijing and is a multi-zone football and entertainment experience. The full-day event... Bolton Wanderers FC Visit Limbless Veterans’ Care Home http://fcbusiness.co.uk/news/article/newsitem=3574/title=bolton+wanderers+fc+visit+limbless+veterans%92+care+home Representatives from Bolton Wanderers Football Club visited Blesmas Blackpool Home meeting the elderly residents who are all veterans, mainly from the Second World War that have lost limbs. Blesma, The Limbless Veterans is Bolton Wanderers chosen national charity for the 2014/2015 season. To date the club has raised more than 12,000 helping war veterans, young and old, who are dealing with the challenges of living with limb loss, the loss of use of limbs or eyesight. Funds... Betfair Partners With Liverpool Football Club http://fcbusiness.co.uk/news/article/newsitem=3573/title=betfair+partners+with+liverpool+football+club Betfair have announced its partnership with Liverpool Football Club, becoming the clubs official betting and gaming partner in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy. The partnership will see Betfair using the strength and scale of LFCs digital platforms to connect with fans in these regions. Features of the partnership include social media integration ahead of LFC matches, advertising in match day programmes and a placement on the Wi-Fi gateway.... Rotherham United Announce Stadium Naming Rights Partner http://fcbusiness.co.uk/news/article/newsitem=3572/title=rotherham+united+announce+stadium+naming+rights+partner Rotherham United have penned an agreement with AESSEAL who will become the clubs first ever stadium naming rights partner. The Millers state-of-the-art 20million home will now be called The AESSEAL New York Stadium after a multi-year deal with the international company, which has their global headquarters based in Rotherham, was concluded. This will be the biggest sponsorship in the clubs history. The initial term will be until the summer of 2019 with the Millers officially... Spreading The Everton Word In Finland http://fcbusiness.co.uk/news/article/newsitem=3571/title=spreading+the+everton+word+in+finland Finlands premier sports marketing and management school is set to become the latest benefactor to Everton in the Community after learning about the life-changing work carried out by the charity. Evertons Director of Marketing and Communications, Richard Kenyon, was invited to talk about the Clubs history, heritage and values at a two-day conference at Sport Business School in Helsinki. As well as spreading the word about how the Club engages with its fan base, Richard... Oporto To Work With Platinum Capital Investments http://fcbusiness.co.uk/news/article/newsitem=3570/title=oporto+to+work+with+platinum+capital+investments Oporto Sports have announced a partnership with Platinum Capital Investments (PCI), a property investment specialist organisation. Oporto will provide PCI with PR consultancy and social media advice, working closely with PCI Director and owner, former Derby County, Leicester City and Luton Town striker, Steve Howard. PCI, which was established earlier this year, is formed by a consortium of property experts, specialising in the North-East of England, working to maximise return on investment,... Tottenham Hotspur Goes Multilingual On Social Media http://fcbusiness.co.uk/news/article/newsitem=3569/title=tottenham+hotspur+goes+multilingual+on+social+media Tottenham Hotspur Football Club has today launched new multi-language social media channels to further engage with a growing international fan base. The Club has an estimated global following of over 180 million, with over 100 Official Supporters Clubs in 40 countries across the world and over 5.6 million page likes on Facebook. In addition, Tottenham Hotspur has some of the most popular Chinese social media channels in European football, with over 2 million followers on Sina, Tencent and... Facilities Management 2015 Back With A Bang http://fcbusiness.co.uk/news/article/newsitem=3568/title=facilities+management+2015+back+with+a+bang After last years hugely successful launch, Facilities Management 2015 returns to the NEC, Birmingham for its second edition on 24-26 Marc h 2015. The event which last year attracted over 4,365 attendees is set to be bigger and better than ever, with more exhibitors, extra show features and a new co-located show. Facilities Management 2015, the UKs only event for the facilities industry outside of London, will be co-located with a brand new show - the Cleaning Expo 2015, which will... Sports Revolution Back Celtic With Betting Partner http://fcbusiness.co.uk/news/article/newsitem=3567/title=sports+revolution+back+celtic+with+betting+partner Sports Revolution, the sports media and digital marketing agency, has teamed up with the leading online betting company, Unibet, as official betting partner for its stadium wi-fi service, StadiumLIVE. Celtic Football Club, which became the UKs first fully wi-fi enabled football ground when it installed StadiumLIVE in September 2013, is scoring another first by combining its stadium wi-fi with in-play betting. Sports Revolution, which developed the award-winning CelticLIVE fan app and... Arsenal Sign Partnership With Capital Bank Kazakhstan JSC http://fcbusiness.co.uk/news/article/newsitem=3566/title=arsenal+sign+partnership+with+capital+bank+kazakhstan+jsc Arsenal Football Club has announced a new partnership with Capital Bank Kazakhstan JSC to issue co-branded debit and credit cards throughout Kazakhstan. The three-year partnership is the first ever agreement signed by a Premier League club in Kazakhstan. As official credit and debit card partner, Capital Bank will offer a range of club-related benefits and incentives to its customers and Arsenal fans in Kazakhstan, such as official Arsenal merchandise and tickets to see the team in action at... Chelsea Fans Voice Concerns Over Ticket Prices http://fcbusiness.co.uk/news/article/newsitem=3565/title=chelsea+fans+voice+concerns+over+ticket+prices High ticket prices and a lack of atmosphere could be rectified by the introduction of Safe-Standing areas at Stamford Bridge, according to the findings of a survey conducted by the clubs supporters trust CST (Chelsea Supporters Trust). The second independent survey of Chelsea supporters was conducted during July and August 2014 and was designed with the aim of identifying the issues that Chelsea supporters care about. Supporters raised concerns over the atmosphere at... Sterling, Dyche, Dalglish - Big winners at MBNA Northwest Football Awards 2014 http://fcbusiness.co.uk/news/article/newsitem=3564/title=sterling%2C+dyche%2C+dalglish+-+big+winners+at+mbna+northwest+football+awards+2014 England international Raheem Sterling completed a stunning hat-trick for Liverpool FC after being named top Premier League player at the coveted MBNA Northwest Football of the Year Awards in Manchester last night. Burnley boss Sean Dyche, nicknamed Ginger Mourinho by Clarets fans, scooped Manager of the Year while former Anfield legend, Kenny Dalglish, succeeded fellow Scot, Sir Alex Ferguson, by receiving a Lifetime Contribution award. Sterling, not 20 until next month, is the... Scottish FA and Mars renew partnership through to 2018 http://fcbusiness.co.uk/news/article/newsitem=3563/title=scottish+fa+and+mars+renew+partnership+through+to+2018 The Scottish Football Association and Mars Chocolate UK have announced that they are renewing their existing partnership for another four-year term. Mars will continue to build on the success of the past four years, maintaining its role as Official Partner of the Scotland National Team and Official Partner to The Scottish FA until July 2018. The Scottish FA and Mars have been working together to make a lasting difference to adult football since 2011. The objective of the Scottish FA MARS Just... Manchester United revenues down over Champions League failure http://fcbusiness.co.uk/news/article/newsitem=3562/title=manchester+united+revenues+down+over+champions+league+failure Manchester United today announced a 9.9% fall in their latest financial results for the 2015 fiscal first quarter ended 30 September 2014. Total revenue to September 30 is down to 88.7m and reflects the cost of the club's failure to qualify for the Champions League. Manchester United executive vice chairman Ed Woodward said: While we recognize that the 2014/15 fiscal year financial results will reflect our absence from the Champions League, we signed the largest kit sponsorship...