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PTI

 

Job Type: Full-time                                                                                                         

 

Reporting into: Head of Digital Media                                    

 

Salary: £28,000 – £30,000 + 20% performance related bonus

 

PTI are looking for an ambitious, innovative digital content marketeer to drive the centralised marketing, content and design function for the PTI global business. If you love sport, love live entertainment and love creating high-quality and engaging content and drive business success with it, we want you on our team!

 

Specialists in the sport and entertainment industry, the company’s head office is based in the UK whilst we are also expanding into Spain and Australia in 2020 and North America in 2021.

 

PTI work across a turnkey digital offering; consulting > technology selection > deployment > commercialisation and are strengthening our team to support our growing client base and global expansion plans across this offering.

 

We work with over 75 clubs and venues across the UK and Ireland, covering 40% of the Premier League, 70% of the EFL Championship and 49/92 professional football clubs in England. We also work with brands and agencies in connecting them to sport through advertising opportunities.

 

This role is designed to take the brand to the next level as we penetrate new markets. It will be fast-paced, requiring evening and weekend work given the nature of the business and the sports and entertainment specialisms.

 

The Candidate

The candidate will have a passion for sports and entertainment and be looking for their growth role, coming from an established base in content marketing and design, taking on a key position in a growing global business

 

They will be excited by the size of the opportunity to grow internally and embrace the fail fast, learn fast innovation culture of the business

 

The candidate will be energised by the fast growth business mindset and engaged in the multiple market approach – thriving on the 24/7 nature of a sports and entertainment channel manager across a global company

 

They will have experience in creating various types of content such as whitepapers, infographics, guides, blogs, podcasts etc with proven success in building digital audiences

 

At heart, they will have a brand publisher mindset: creating the content our audience is looking for and then optimizing the path to conversion

 

A result-oriented marketer, conversant with data and statistical trends. Someone who can create sales leads through creating relevant content on all digital channels, that the company can convert into sales

 

Objectives of the Role

 

Content Marketing

Responsible for developing and implementing the overall content strategy across all channels based on our specific goals and objectives, alongside the Head of Digital Media

 

Run the day-to-day of the website, blog and social media channels

 

Take accountability for global company channel performance; driving the engagement rates and follow-ship through engaging content, relevance, and a speed of message to market. We want to break the news or be first to comment

 

Hands on content delivery to global company channels, including website and social media accounts

 

Orchestrating digital content strategies across all online platforms – driving traffic and engagement that translates to sales and brand promotion

 

Managing a content marketing budget to attract as much traffic to our site as possible (organic through SEO and through paid campaigns); the traffic must then be converted into sales leads by engaging the visitors to the site

 

Measuring the return and analysing the performance of marketing activity to inform future marketing campaigns

 

Ensuring email campaigns to customers, prospects and the industry at large are effectively executed to maximise traffic to the sites and conversions and that lists are managed correctly

 

Monitor and develop reports on competitor activity within social media and marketing spaces, keeping PTI at the forefront

 

Design

Develop concepts, graphics and layouts for product illustrations, company branding and websites against the set company brand guidelines

 

Prepare drafts of material based on an agreed brief

 

Create images and layouts using design software

 

Artworking assets for mobile, desktop, email, digital ads, social media, printed collateral, presentations, and any other assets across all channels

 

Test graphics across various media and understand the next step to design led engagement through reporting

 

Video concept creation, recording and editing for items such as podcasts, case studies etc

 

Manage our outsourced design resource for major project deliverables against budgets, targets and timelines

 

Skills and Competencies

 

Essential

Three – five years’ experience with online community building

 

An editorial mindset that seeks to understand what audiences consume and how to create it

 

Data-driven and highly analytical

 

Proficiency with Google Analytics

 

Proficiency with social media analytics

 

Exposure to international channel management

 

Ability to communicate fresh ideas and visual concepts for a wide array of print and digital campaigns with passion and enthusiasm

 

Excellent IT skills, especially with design and photo-editing software (such as InDesign, Illustrator, Dreamweaver, Photoshop)

 

Exceptional verbal and written communication skills

 

Ability to build strong relationships

 

Excellent planning and organisational skills

 

A keen eye for detail

 

The ability to work independently from home, or as part of a team

 

Desired

Experience in the sports and entertainment field; be that club, venue or brand side

 

Proven experience of developing a global content marketing plan and executing on this in multiple regions

 

Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a fast-paced, global environment and focus on the delivery of results in the form of engagement, leads and sales

 

WordPress skills and management experience

 

Desktop publishing tools and graphic design software

 

Experience in recording, editing and publishing podcasts

 

Benefits

20 days holiday

 

3% Employer Pension Contribution

 

Laptop

 

Phone allowance

 

Flexible Working/ Working from home

 

Opportunities to attend match days

 

Opportunities to travel internationally

 

To apply visit: https://www.linkedin.com/jobs/cap/view/1958269971/?pathWildcard=1958269971&trk=mcm