3 Emerging Technologies That Football Clubs Must Use To Market Themselves
Football fans in the global arena amount to a massive 4 billion individuals approximately which means that close to 95% of football fans enjoy the sport from the comfort of their homes. The growing number of football clubs also calls for a lot of competition amongst existing clubs in terms of marketing their club’s brand and appealing to their fans. Football fans have to feel a sense of community and oneness that supports their passion for their favourite football club, and in order to cater to this need, football clubs ought to make use of newer technologies in the digital marketing era in order to connect with their fans both inside the stadium and outside it. Listed below are three ways as suggested by Summon Digital to how football clubs and their marketing teams can use technology to their advantage:
By using AR and VR technologies
Many football clubs are already exploring the possibility of using alternate reality and virtual reality technologies to bring live games to life for their global fans. An example of this would be virtual reality headphones that can be used by fans to stream live matches and make use of an enhanced experienced. AR and VR technologies also include putting out real-time statistics, allowing users to replay and rewind live TV, and providing virtual tours of the stadium.
By using blockchain technologies
Decentralized blockchain technology allows football clubs to retain the data of their fans and target their fans in a highly specific and customized manner. This allows football clubs to connect with their fans in an enhanced manner and blockchain is a highly cost-effective method to do so. Blockchain allows fans to feel a sense of community while ensuring that their personal data is kept safe and away from prying eyes. Blockchain allows football clubs to build loyalty programs and provide fans with digital collectibles and increase interactivity in all their fan-based experiences.
By automated social media engagement
The power of social media is massive and football clubs have a lot to learn and harness from this massive force. Fans actively use social media to converse and engage with their favorite football clubs, and teams should use social media engagement strategies to further pull their fans and give them a well-rounded experience. Numerous cricket councils, for instance, use a ticker on Facebook that automatically updates scores during a live game. They have also in the past used Twitter to provide fans with virtual trump cards that they can use virtually with hashtags. These small and thoughtful innovations is what drive technology and football clubs to cater to their fans’ experience.
In today’s digital and fast-paced world, fan behaviour with their favourite football clubs is rapidly changing. Football clubs are constantly trying to up their fan’s experience by building customized experiences surrounding their players and their game. Technology allows clubs to feel a sense of community, support and togetherness which allows clubs to build global audiences. By harnessing the power of digital marketing and supporting technologies, football clubs can build an unprecedented experience for their fans from all over the world.
Image: JJ Ying – Unsplash
