The following is a guest article by the CEO of DiscountIF, Lewis Holland.


I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs merchandise stores. The ones that were especially interesting are the ‘BUY TO WIN’ promotional mechanics.


We’re observing there is a possible ‘wave of (positive!) change’ happening in the industry. Just last week Manchester City also ran a promotional campaign on their store with a similar mechanic.


We thought these 6 emojis really summarised this new promotions trend. I’m sure you’re wondering ‘what the heck’. So for us, non millenials, and others thinking of activating similar promotions we thought we’d summarise 6 benefits and sample costs you should consider for launching such a campaign.


Read the full article to find out:


As always we’d be happy to listen to your feedback and thoughts on the subject.


If you’d like to get further insight into your merchandise store, and how you can improve revenues feel free to contact us on, or our email