Johan Cruyff Institute Returns To The WFS Live Stage

Mariël Koerhuis, general manager of Johan Cruyff Institute, will join a panel of experts at WFS Live presents ‘Building football’s roadmap for the future’, a virtual congress from November 23rd to 27th.



Johan Cruyff Institute, is academic partner of the World Football Summit, and will participate in a new edition of WFS Live that, under the name of ‘Building football’s roadmap for the future’, which aims to take a deep look over five days at the challenges that the football industry will have to face in the near future.


Mariël Koerhuis, general manager of Johan Cruyff Institute, will be part of a panel of experts on Tuesday, November 24 (12.30 p.m. – 1.05 p.m. CEST) entitled ‘Beyond The Do Good Tweet, Donation or Photo Opportunity’ with Louis Saha, former professional football player and founder of Axis Stars, Lisa Zamouche, freestyle footballer, and Fabien Paget, founder and CEO of 17 Sport, who will act as moderator.


Cristina Palés, marketing manager of Johan Cruyff Institute, which has been a partner of World Football Summit since 2016, said: “As a brand committed to the sports industry through academic training, it is essential for Johan Cruyff Institute to be part of this congress and contribute to its debates on new strategies.” 


This year Johan Cruyff Institute made the transition to WFS Live in its premiere in virtual format and, in the first edition held last July, invited guest speakers Juan Pablo Caffa, Juan Sebastian Verón and Natalia Gaitán.


This time it will be their general manager who represents the institution in another debate that promises to be interesting for all involved in football and its business functions.