AC Milan Appoints Peter Morgan As Marketing & CRM Director

AC Milan has announced the appointment of Peter Morgan who will take up the new position of Marketing & CRM Director in the Commercial Department reporting directly to the club’s Chief Revenue Officer, Casper Stylsvig.

A passionate football fan, Peter joins AC Milan with 17 years’ experience delivering measurable marketing campaigns for leading global brands including Microsoft, Amazon, and Universal Music Group.

Born in the UK, Peter has built a track record of audience engagement through omnichannel marketing, utilising technology and data analytics to optimise fan activation and revenue generation.

Casper Stylsvig, Chief Revenue Officer at the Serie A club, said of Peter’s appointment: “I am delighted to welcome Peter to the club in this newly created role that reflects the ambition we have as a club and the strategic importance we see in this area moving forwards.

“Peter’s award-winning marketing expertise will help AC Milan to develop the next level of personalised experience for fans and our partners.”