AC Milan Launches Its Official Twitch Channel

AC Milan will launch its official Twitch channel: on 3rd December as the club takes another important step in its digitisation process to engage Rossoneri fans all over the world.



AC Milan’s Twitch channel will be a hub for its fan community featuring content from the men’s and women’s first teams, youth sector, legends and archive materials with that unique interactive twist that Twitch is known for.


On AC Milan Twitch, fans will be able to link and chat with the Rossoneri players and legends thanks to exclusive formats, including the live AMAs (Ask-Me-Anything) hosted by Milan TV’s journalists, featuring some of the most buzzed-about streamers.


Lamberto Siega, Marketing and Digital Director AC Milan, said: “The launch of AC Milan’s official channel on Twitch is another important brand-new step in the club’s digitisation process; our aim is to connect, bring together and thrill the more than 450 million Rossoneri fans all over the world. We are convinced that this is the right path to make AC Milan both a sports icon and a benchmark in entertainment and digital innovation.”


Pontus Eskilsson, VP of Partnerships EMEA, added: “Twitch is a community of superfans who gather every day to participate in and interact with their entertainment. Our community is AC Milan’s community and this channel makes the most of everything Twitch has to offer.”