AC Milan Opens New Flagship Store In The Heart Of Milan

The new flagship store blends fashion boutique and football store, proudly showcasing the heritage of AC Milan in a premium environment.

AC Milan has opened a new flagship store that is set to become a new “destination” for fans and a must-visit for tourists in Milan.

Covering approximately 500 square meters, the new flagship store is the largest for the Rossoneri. It is strategically located between the Duomo and Castello Sforzesco, on Via Dante, one of the liveliest streets near Milan’s main attractions.

With six large windows capturing the attention of passers-by, the store will be easily accessible to both local fans and tourists.

Inside, premium finishes and detail accents like polished plaster, timber flooring, sleek wall fixtures and integrated LED lighting give the store a high-end feeling creating and guiding visitors through sports collections, lifestyle items and limited editions.

Distinctive details such as the metro railings, the Duomo-inspired coving and original arches complete the store and provide a modern twist on classic details, while rampart references from the Castello Sforzesco integrated onto the till areas evoke the city of Milan and create an authentic environment.

The store will also serve as an immersive space dedicated to the AC Milan brand, offering an ever-changing fan experience, from the digital floor area on the ground floor, which provides a 360-degree atmosphere with surround sound, to Self-Checkout Totems to simplify the shopping experience, to a Ticketing Corner located on the second floor.

The space also includes a Champions League Corner with a replica of the famous trophy and the Milan Club Wall, where Milan Clubs from around the world can place their stickers and share their passion for AC Milan.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are thrilled to open our new flagship store in the heart of Milan, our city and a symbol of style and elegance worldwide.

“This store is proof of our ongoing commitment to our fans and our city. It is much more than just a place to buy the club’s products; it is a true hub for our community, where fans can deeply immerse themselves in the AC Milan experience.”

The opening of the new store coincides with the start of the sporting season in which the club will celebrate its 125th Anniversary.

Image: Vincenzo Lombardo/AC Milan via Getty Images