AC Milan Partners With MonkeyLeague
AC Milan has announced a new partnership with MonkeyLeague, a AAA-quality, web3 football game built atop of the Solana blockchain, becoming the Rossoneri’s new NFT Gaming Partner.
MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks.
The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
The new wide-ranging, strategic, and design partnership between MonkeyLeague and AC Milan includes the creation of exclusive, Rossoneri-branded NFT game assets, wearables, special game tournaments, co-marketing events, and a host of other exciting initiatives, such as club players playtesting the game.
As part of the deal, MonkeyLeague will work closely with the Italian Champions to launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums.
The first and more exclusive batch will be auctioned on 6 October on MagicEden, with the NFTs going to the highest bidders. Some of the highly-sought after AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the entire club.
Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation.
“We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague, added: “Partnering with champions like AC Milan, an absolute iconic club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
