AFC Bournemouth Announce Multi-Year Sleeve Partnership With MrQ
AFC Bournemouth have announced a new multi-year partnership with online casino brand MrQ, which will become the club’s Official UK Online Casino Partner and sleeve partner.
The agreement, which runs across the next three seasons, will see the MrQ logo feature on the sleeve of the men’s first-team shirt and on adult retail shirts. MrQ will also become an Official Partner of AFC Bournemouth Women.
The partnership was launched with a fan-focused activation on Bournemouth Beach, where hundreds of red, black and blue towels were placed across the sand beneath a “Reserved for MrQ” banner.
The beach activation, staged ahead of the new Premier League season, marked the start of a wider programme of supporter engagement activity, with fans offered limited-edition MrQ towels and future opportunities to win hospitality and exclusive prizes at AFC Bournemouth matches.
Jim Frevola, President of Business Operations at AFC Bournemouth, said: “We’re delighted to be celebrating the partnership with MrQ and kicking it off with a very special activation on Bournemouth Beach.
“The creativity of it says a lot about how our partnership will work and it’s going to be great to see how supporters and visitors enjoy it on the seafront. I’d like to thank everyone involved and I’m looking forward to working with MrQ going forward.”
Rob Mitchell, Commercial Director at AFC Bournemouth, said: “Much like AFC Bournemouth, MrQ is a challenger brand that has grown dramatically over the last few years.
“They have a strong focus on standing out in a crowded market and we can’t wait to deliver unique campaigns, based on their ‘love to hate’ messaging. This partnership will create many exciting opportunities for our fans over the next three seasons, and we’re looking forward to working closely with the MrQ team across both the men’s and women’s game.”
Adam Ryan, Chief Commercial and Marketing Officer at MrQ, said: “Why Bournemouth? Because they’re brave.
“They back themselves against clubs with far deeper pockets and keep proving David beats Goliath. They’re the same instincts we’ve built MrQ on: honest risk-taking trumps safe and forgettable. And a European tour doesn’t hurt either.”
AFC Bournemouth said further supporter activations and competitions will be announced throughout the season as the club and MrQ bring the partnership to life across the men’s and women’s game.
Images: AFC Bournemouth
