Airbnb & WSL Football Launch £1m Player Accommodation Fund

Airbnb and WSL Football partner to launch £1m fund to help players fund short-term accommodation during the transfer window.

Airbnb will support players with moves to the Barclays Women’s Super League and Barclays Women’s Super League 2 clubs through a new multi-year partnership with WSL Football as its official accommodation and unique experiences partner.

Relocation is one of the most challenging, yet least visible pressures in professional football. A sample of players* demonstrated that in some cases they spent up to £1000 to cover costs associated with accommodation.

To support players through the transition, Airbnb and WSL Football are announcing a £1m Player Accommodation Fund, available to players across every transfer window over three years, providing short-term accommodation when they need it most.

According to a sample which highlighted that relocation is the most challenging part of the transfer window, they added that their daily life and routines are most disrupted when moving clubs, often with seven or fewer days to move.

Eligible players will be able to access the fund directly through WSL Football during transfer windows.

Interest in the women’s game continues to rise, with the Barclays WSL witnessing attendance grow by 31% since the 2022/23 season up until now, increasing further to 65% for the Barclays WSL2**.

Zarah Al-Kudcy, Chief Revenue Officer, WSL Football, said: “We aim to put the players and fans at the heart of everything we do and the partnership with Airbnb showcases this.

“Building an away fan culture is integral to the growth of the game and Airbnb want to support our clubs and fans with this, from accommodation through to experiences.

“And as the transfer market continues to evolve, we also want to support players and clubs by removing a potential area of friction when players find themselves in new locations for the first time.

“With two more clubs in the BWSL for the 2026/27 season, we expect to see even more movement this summer.”

The initiative builds on Airbnb’s growing commitment to women’s football globally, including its role as Official Supporter of the FIFA Women’s World Cup 2027™ , extending that support from the international stage to the day-to-day realities of local players.

*Based on an anonymous survey of WSL Football players, conducted between 28 April and 8 May 2026 – 14 respondents.

**According to official WSL Football data.