Manchester United and Aladdin Group have today announced a global partnership.
As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the Club’s digital platforms as well as one to one fan events and campaigns worldwide.
Manchester United’s Group Managing Director, Richard Arnold comments:
“The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button.
“As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site. Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”
Aladdin Group’s Co-founder and President, Dato’ Sri Desmond To comments:
“It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club. Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.
“AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase 1, which covers a population of approximately 4 billion consumers.
“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”
The Malaysian based company prides itself on providing its customers with authentic Halalan Toyyiban compliant products sourced globally and delivered locally. Importantly, only fully registered and certified companies are invited by AladdinStreet to trade on the site.
Aladdin Group caters to both Business-to-Business (B2B) and Business-to- Consumer (B2C) communities over the world-wide web and via its mobile apps, providing global business opportunities to local merchants and a seamless online shopping experience to consumers worldwide.
Official Manchester United merchandise will continue to be available for fans to purchase through the official Manchester United on-line store – ‘United Direct’ (store.manutd.com), and other e-commerce platforms.
Image: Reuters / Darren Staples Livepic