Andy Burnham Teams Up With Manchester Legends To Shine A Light On Suicide

Andy Burnham, Mayor of Greater Manchester, and the League Managers Association (LMA), have launched a new partnership that aims to raise suicide awareness within the whole of society and help prevent suicide. 



The new partnership between the Mayor and the LMA will support the Shining a Light on Suicide campaign, run by Greater Manchester Health and Social Care Partnership.


Supporting the campaign are LMA Board member and former Manchester United manager, Sir Alex Ferguson and former Manchester City manager and United forward Mark Hughes OBE.


The campaign aims to change how people feel using the word suicide, so that everyone can comfortably and confidently start open and honest conversations about suicide and suicidal feelings. 


Suicide is the biggest killer of men under 49 and women aged 20 to 34 and more than 200 people a year die by suicide in Greater Manchester with research showing that up to 135 people are affected by each death.


Speaking of the campaign, Hughes, said: “With my strong connections to both Manchester United and Manchester City, as a player and then a manager, I feel honoured to be supporting the launch of this outstanding partnership on behalf of the LMA’s members.


“Suicide is the leading cause of death for men under 49 and women aged 20 to 34 and, whilst it may not be an easy subject to talk about, it’s important to be direct if you’re concerned about someone. You don’t have to be a healthcare professional to help or even be close to the person, you just need to listen.


“Together we can all work to encourage openness and honesty, which will ultimately empower everyone to play a part in preventing suicide.” 


While many existing campaigns encourage people to talk about mental health and well-being, there is often little or no direct mention of suicide and this new high-profile partnership aims to address that. Research has shown that using the word ‘suicide’ lets other people know it is ok to talk about suicidal feelings and that the person asking is there to listen.


LMA Board member and former Manchester United manager, Sir Alex Ferguson CBE, said: “The ‘Shining a Light on Suicide’ campaign is so important and I am pleased, both as a former Manchester United manager and as an LMA Board member, to see the LMA partner with Mayor Andy Burnham to support this vital project.


“It’s essential that the topic of suicide is spoken about openly and we can all play a part in making this happen. The more we talk about suicide, the easier it is to ask someone if they’re having suicidal thoughts. Talking really could help to save a life.


“I am proud that so many LMA members with affiliations to various Greater Manchester clubs have given their backing to the campaign and I’m sure this will become a flagship for similar projects nationwide.”


As part of the partnership, members of the LMA will also be given the opportunity to become ‘suicide aware’ through a 20 minute Zero Suicide Alliance training course, which is also available for free to the public and through the Shining a Light on Suicide website.


Leading the campaign, Mayor of Greater Manchester, Andy Burnham, said: “Greater Manchester’s Shining a Light on Suicide campaign is a ground-breaking effort to save lives by breaking this taboo and it is an enormous boost for the campaign that the League Managers Association and its members are throwing their weight behind it.


“These have been dark and difficult times for many people and we know there is a growing mental health crisis taking place alongside this pandemic that will still be there after it’s over.


“But we also know that people have been looking out for each other more and that gives us something to build on. Just having a little bit of knowledge about suicide, and the confidence to speak about it in the right way, can help to save a life.


“Football managers have got so much to offer to this much-needed campaign and I am deeply grateful to them for having the courage to take it on.


“They are no strangers to high-pressure environments and coping with the ups and downs of life. I believe the brave decision of the League Managers Association to back Greater Manchester’s Shining a Light on Suicide campaign could be a game-changer in the national conversation about one of the country’s biggest killers.”


LMA Chief Executive, Richard Bevan, added: “The LMA is proud to be partnering with Mayor Andy Burnham, with the support of the Greater Manchester Health and Social Care Partnership, to raise awareness of the Shining a Light on Suicide campaign.


“Football managers can have such a positive impact on raising awareness of important issues within society. It is crucial to communicate and help break down the barriers to talking openly about suicide, suicidal thoughts and suicide bereavement so that people feel able to request help when they need it most.”


Image: LMA