Aston Villa & Castore Sign Landmark Multi-Year Partnership

Aston Villa have signed a multi-year partnership with premium sportswear brand Castore, supplying kits for the start of the 2022/23 season.

The agreement signifies Castore’s continued push into the highest level of English football, the Premier League.

The new partnership sees Castore supply Villa with kits across all men’s, women’s and academy teams together with the club’s fanbase in the UK and across the world. Castore’s range of exclusive Villa branded match apparel, training and leisure wear will be designed and manufactured with ultimate performance in mind.

The new home kit will be unveiled ahead of Villa’s pre-season tour to Australia in July, giving supporters the chance to see the kit in action ahead of the new season. Two alternative match kits will be released in the coming months.

Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said: “This is a landmark partnership for the club, joining with an exciting British brand who understand our ambition and strategy.

“Ensuring we can provide high quality sportswear for both our players and supporters is crucial to the club. Over the past four seasons our shirt sales have increased four-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore. ”

Pascal Lafitte, Director of Partnerships at Castore, added: “Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club.

“We can’t wait to get started with them next season and challenge each other to push the boundaries of everything we will do together.”