Aston Villa has announced BR88 will become the club’s first-ever Official Sleeve Partner.
The Asian betting and gaming company, who have signed a one-year agreement, will also join W88 and Kappa as a Principal Partner of the newly promoted Premier League side.
A fast-growing interactive betting and gaming company, the BR88 logo will feature on the sleeve of first team and adult replica shirts.
Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said: “We’re very pleased to welcome BR88 to Aston Villa as our first ever Sleeve Partner on our club’s prestigious kit.
“We’re looking forward to working with BR88 to engage our global audience with a unique and exciting user experience across their platforms. This is an excellent commercial agreement for the Club.”
Morgan Lee, Business Development Director of BR88, said: “This exciting new Partnership between Aston Villa and BR88 gives both parties an amazing opportunity to reach a new global audience, while BR88 will jointly engage with the club’s existing worldwide fanbase.
BR88 are delighted to be the first Official Sleeve Partner of Aston Villa Football Club in their return season to the Premier League.”
Supporters will get a first look at BR88’s branding on the home shirts next month when the new 2019/20 kits are unveiled.