Avery Dennison Launches Official Premier League Retro Font

Avery Dennison, the official names, numbers and sleeve badges supplier to the Premier League, has announced the launch of the official Premier League retro font from the 2007-2017 era.

This marks the first time that an official retro font has been made available for football clubs and retailers, responding to high demand from clubs and fans for authentic retro shirts.

The 2007-2017 font remains one of the most recognisable designs in global football and until now, no official version of this font had been available for purchase, leading to unofficial imitations in the market.

As the Premier League’s trusted provider of names and numbers since 2019, Avery Dennison is bringing back the iconic typography, made to the exact specifications used during its original run to ensure accuracy and authenticity in every detail.

Distinct from today’s Premier League font, the 2007-2017 design featured a bold, angular style with sharp edges and a slightly condensed shape, making it instantly recognisable. Its strong, clean lines ensured high visibility on the pitch while maintaining a classic aesthetic that remains beloved by fans.

“Football nostalgia is stronger than ever. Fans want to connect with their favorite team and era in a way that feels genuine,” says Steve Mason, vice president and general manager of Aftermarket & Embelex, Avery Dennison.

“For years, we’ve seen unofficial versions of these fonts in circulation, but now clubs, retailers, and fans can access the real thing, produced to the same high standards as today’s Premier League embellishments.

“This launch is more than just a nod to history, it’s about celebrating the legacy of the Premier League and giving fans a tangible way to relive iconic moments. With retro jerseys growing in popularity, the demand for authentic detailing has never been higher.

“Avery Dennison is ensuring that every number and letter on these kits reflects the quality and craftsmanship seen on the pitch during this golden era of football.”

Image: Avery Dennison