FC Bayern München and consumer goods manufacturer Procter & Gamble have announced the extension of their successful partnership which will include FC Bayern’s Women’s team.

The cooperation for Germany, Austria and Switzerland comprises Procter & Gamble’s entire brand portfolio, including Gillette, Braun, Head & Shoulders and Oral-B.

The partnership will be extended to the FC Bayern Women from the next season onwards to highlight Procter & Gamble’s brands with female target groups.

Additionally, Procter & Gamble established the initiative #FamilienChancen (Family Chances) with the support of FC Bayern in the 2018/19 season. Procter & Gamble is working to turn the focus to families’ peak performances in everyday life and to help families with their everyday challenges. The cooperation will be extended for this initiative too.

“We are glad to continue the successful partnership with our strong partners Procter & Gamble and to bring it to another level with the FC Bayern men and women,” declared FC Bayern München AG marketing director Andreas Jung.

“Family is very important to FC Bayern. So we are very glad that besides the brand-specific campaigns, the campaign #FamilienChancen will be continued with the support of FC Bayern.”

Astrid Teckentrup, Vice President Sales at Procter & Gamble, added: “FC Bayern are German record champions for good reasons: everybody in the team works hard every day to achieve peak performances in all competitions. Peak performances are our ambition at Procter & Gamble too.

“With #FamilienChancen, we have created a social initiative to actively support families in everyday life. We are especially glad about the extension of our cooperation in this respect.”