BBC and the Premier League launch Super Movers campaign to get primary school children active.

The BBC and the Premier League have today launched Super Movers, a partnership which will help primary school teachers to inspire children to become more active throughout their school day and enhance their learning.


Super Movers will bring stars from the worlds of football, music and television together in fun, free and easy-to-follow educational videos aimed at capturing children’s imaginations and help teachers to get them moving throughout the day with a series of routines and activities.


Super Movers content is designed to encourage pupils to be active so they are ready to learn. Physical activity can positively impact educational outcomes with improvements in pupils’ concentration, motivation and enjoyment of learning.


BBC Sport presenter Gabby Logan, current Arsenal captain Alex Scott MBE and Blue Peter presenter Radzi Chinyanganya are official Super Movers ambassadors.


James Purnell, BBC Director of Radio and Education, says: “We are really excited about the opportunity to work with the Premier League to do something truly transformative – using the strengths of both organisations – by developing a nation of active primary schools to help every child reach their potential.”


Richard Scudamore, Executive Chairman of the Premier League, says: “We recognise the power football has to connect with young people and positively influence their lives. Super Movers will harness the reach and strength of our clubs and the BBC to encourage children to be more active and engaged throughout their learning.”


The campaign is also backed by a new online survey commissioned for the BBC and Premier League, and carried out by Populus, which found that over half of parents of children aged 5-10 agree that their children are better behaved (54%) and in a better mood (60%) after taking part in exercise* and complements the Government’s guidelines** that every child has 60 minutes of physical activity daily – 30 minutes during school and 30 minutes out of school.


Schools in Scotland will also benefit from the Super Movers action, as the Scottish Professional Football League are also joining the campaign.