Bob Tait Joins PTI Digital As Head of Digital Engagement

PTI continues its 2021 expansion with Bob Tait joining the team as Head of Digital Engagement.



Tait brings a wealth of digital experience, particularly in football, with previous roles including Head of Digital at Sunderland AFC, EFL’s Head of Audience and Content and most recently on Middlesbrough FC’s senior leadership team as Head of Digital and Marketing Development.


He joins the company’s Data & Digital team and will be working across PTI’s varied client roster, developing industry-leading models and solutions for the sport industry’s current and future challenges in transforming businesses and capitalising on digital potential.


Chief Data and Digital Officer Daniel Brown is excited about the new addition to PTI’s growing Data & Digital business, saying: “Bob brings a huge amount of experience into our busy Data & Digital team at PTI and will enable us to take on more clients and offer a wider range of digital solutions, recommendations and roadmaps to increase business efficiency. He joins PTI at a busy time of growth for the business and we’re thrilled to have him on board to support our, and our clients’ ambitions” 


Tait added: “PTI is an innovative, authentic organisation that understands the sports and entertainment industries with unique expertise. The team works with clients not just to come up with business development recommendations but walks alongside them to undertake and implement the changes within the business.


“As a business itself, PTI recognises and understands it is only as good as its people and, as a result, new joiners are talented people who want to be part of the team and share in the exciting path for the business. PTI cares about bringing its people along on the journey.”


Tait is one of a trio of February hires for PTI, with Steven Ward joining as Lead Technology Consultant in the Venue Tech team and Eloise Ramson joining as Graphic Designer to support across the whole business.