Brentford Make Premier League Shirt Life Commitment
Brentford Football Club’s first ever Premier League Home kit is to get an extended life as the club confirm they will continue to wear the home kit again next season.
The shirt which the club wore when they kicked off the Premier League season with a memorable win over Arsenal also saw the first top flight goal scored in front of a full stadium in England for almost 18 months following the pandemic.
Jon Varney, Brentford FC Chief Executive, said: “Respectful, Progressive and Togetherness are our three core values at Brentford FC, as many of our fans know. We also believe in football being affordable for our fans and are aware of the need for the game to become more focused on sustainability. As such, when we discussed the idea, everyone at the club was fully behind it.
“Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide.
“This season, our membership of the Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue.
“All of our kits have been in high demand this season, but our home shirt has been particularly popular. We placed additional orders upon our promotion to the Premier League and have stocked up ahead of Christmas. This decision allows us to maintain higher levels of stock and helps improve both availability and delivery times for those that wish to buy a shirt which will now be relevant beyond the end of this season.
“We also think this is a step in the right direction to help the environment a little. It can only be a good to reduce kit cycles where circumstances allow, and we will continue to work with Umbro to make sure the production of our kit is as sustainable as possible. It is only a little thing, but we believe it will help.
“I would like to thank Umbro for their support of this idea and also Hollywoodbets and SafetyCulture whose commitment to multiple-year relationships have made this opportunity possible.”