Brentford Signs Football Manager As Official Club Partner

Brentford Football Club has signed a new partnership with SEGA and Football Manager.

The partnership will see the club aligned with the world’s leading developer of football manager simulator games and support this month’s launch of Football Manager 23 by running a series of activations and competitions.

The Football Manager branding will also feature next to the technical areas and dugouts for the remainder of the season at the Gtech Community Stadium.

With SEGA’s European Head Office based adjacent to the Gtech Community Stadium, the club will be working closely with their employees on several community-based initiatives through the Brentford FC Community Sports Trust.

James Parkinson, Brentford FC’s Commercial Director, said of the partnership: “As a club, we always look to work with companies who align closely to our brand and values, and we saw many synergies between Brentford FC, SEGA and Football Manager.

“Just like at Brentford FC, the Football Manager game allows the user to understand data and analytics to advise on their decision-making around player trading, talent development and matchday team selection.

“We have a great relationship with our neighbours at SEGA and are looking forward to developing that further through this partnership.”

Richard Trafford, Head of Partnerships and Business Development at Sports Interactive, added: “We are delighted to announce a brand new partnership between Brentford Football Club, Sega and Football Manager.”

“Brentford have achieved a meteoric rise to the Premier League from League Two in 2008. The club’s strategic approach to player recruitment is a model all Football Manager players attempt to emulate.

“The partnership is a natural fit and we will be working with the club across a number of fan-led activations in the coming months including a FM Matchday Predictor Game and training ground experience.”