Bristol Sport & Ashton Gate Extend PTI Partnership

PTI Digital has been reappointed by Bristol Sport & Ashton Gate for another four years, to build upon the foundations now set in the digital transformation project it began in 2018.



The next phase of work will focus on the digital consumer experience and prepare Ashton Gate for the next phase of its development – the delivery of a world-class Sporting Quarter for the city of Bristol.


The Sporting Quarter will see a new 4,000 seat Sports and Convention Centre built adjacent to the stadium which will become the new home for the Bristol Flyers and mean that the sporting group’s basketball, rugby and football teams will all call Ashton Gate home. The proposed development will also include a 232-room hotel and residential and commercial units.


Ashton Gate is the largest conference and events venue in the South West and plays host to a number of major entertainment events including music concerts and national sporting finals.


The next phase of development will focus on delivering a truly unique experience based on a holistic view of the customer.


This approach will integrate the entire data and digital estate covering ticketing; catering; mobile app; website; streaming and digital marketing to understand how each individual interacts across the entire Bristol Sport & Ashton Gate portfolio and to enable that personalised experience.


Mark Kelly, Managing Director at Bristol Sport and Ashton Gate said of the partnership: “The work we have done with PTI over the past three years has taken us forward hugely in terms of creating a better technology operation that improves the customer experience.


“This next phase of work is a natural extension which builds on those foundations to take that experience to the next level and allow us to realise our own ambitions as we look to scale our business.”


Mike Bohndiek, Chief Executive Officer at PTI, added: “Bristol Sport is one of the jewels in our crown and we are delighted to have been appointed to help them on their exciting journey.


“The roadmap for this next phase of work will not only improve the customer experience still further but drive retention and hopefully advocacy, identify where there are crossovers in interaction across its diverse portfolio of teams and events and through that personalised experience, improve the lifetime value of its customer base.”


PTI’s digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.


Image: PTI/Ashton Gate





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