BSC Young Boys Selects WSC Sports For AI-Powered Content Strategy   

Reigning Swiss Super League champions, BSC Young Boys, have become the latest football club to partner with WSC Sports to power, scale and innovate their digital content strategy and deepen their relationship with fans.

The multi-year agreement will see BSC Young Boys benefit from WSC Sports’ AI-powered content solution, maximising its production capabilities and enabling video content to be shared with fans more efficiently across the club’s raft of digital channels.

As reigning Swiss Super League champions and regular UEFA Champions League participants,  BSC Young Boys has a significant fanbase in Switzerland and abroad. The partnership with WSC Sports will enable the club’s digital team to automatically create and distribute video content with increased efficiency, enabling them to scale-up their social media production ambitions and deliver more original, non-live storytelling content around their games.

WSC Sports’ award-winning platform will automatically create content for all the club’s social channels, including YouTube, X, TikTok, Instagram and Facebook, in all formats. Personalised content will also be made available to players who will have the ability to publish directly to their own social channels.

“We are delighted to be working with BSC Young Boys, one of the most progressive and innovative clubs we have partnered with,” said Aviv Arnon, Co-Founder and Chief Business Development Office, WSC Sports. 

“BSC Young Boys’ realise the opportunity around non-live and original content as a means to fuel fandom and engagement year-round. Now, the club has access to a platform that is going to drive their content production capability like never before, enabling them to deliver content for every type of fan, on any platform, wherever they are, whenever they want it.” 

Gilles Wüthrich, Head of Social Media & Marketing Communications at BSC Young Boys, commented: “WSC Sports’ are pioneers in AI-powered sports content and their technology will empower us to meet our fans expectations when it comes to content consumption across all channels. 

“By harnessing the power of AI, WSC Sports’ platform enables automated sports content creation, management and distribution, at unprecedented speed and scale. For our club, this is a real gamechanger, enabling our team to focus on creative storytelling which we know is what our fans really love and want to consume more of. “

BSC Young Boys joins a roster of over 450 leagues, teams and broadcasters across the globe, including ESPN, NBA, LALIGA, Serie A, and LOSC Lille – who employ WSC Sports’ award-winning AI-powered technology.