Burnley FC Levels Up eCommerce With Jonas Sports
Burnley Football Club has expanded its relationship with Jonas Sports by choosing the Jonas Sports eCommerce solution as part of a newly extended partnership.
The Clarets have been a valued Jonas Sports customer for over two years, using Jonas Sports solutions to support day-to-day retail and operational activity. When it came time to review their eCommerce setup, the club went through a rigorous selection process, carefully comparing options, evaluating partners and exploring what would best support their growth online.
After previously working with a third-party provider, the club chose to bring everything under one roof with Jonas Sports.
By moving to the Jonas Sports eCommerce solution, the club will benefit from a more unified retail experience, deeper integration with existing systems and a setup that gives fans a smoother and more engaging way to shop.
Burnley’s Head of Retail and Ecommerce, Mark Howorth, shared his thoughts on the partnership, stating: “We are excited to partner with Jonas Sports as our new eCommerce platform.
“This transition represents a key step for Burnley Football Club to enhance our digital presence and deliver a more football-focused shopping experience for our fans.
“By leveraging Jonas Sports’ integrations and capabilities, we’re able to provide our fans with a flexible and seamless online store to engage with our football club.”
Jonas Sports Managing Director, Sam Nixon, added: “We’re delighted to be strengthening our partnership with Burnley FC, a truly ambitious club. Thanks to Mark and the team for trusting us with their new e-commerce solution.
“Burnley FC will benefit from a fully integrated e-commerce platform featuring sports specific functionality and prebuilt integrations with key partners, all designed to enhance the fan experience and drive increased revenues through optimised conversion performance.”
The new eCommerce platform will ensure fans enjoy improved browsing, faster checkout and a refreshed online shopping experience designed around their needs.
Discover the Jonas Sports retail and eCommerce solutions to learn more.



