Cadbury and Tottenham Hotspur announce a renewed long-term partnership that will deliver on a shared commitment to support local communities and promote inclusivity.

To highlight this commitment and the work being done at the Club to create an inclusive environment on matchdays, the partnership extension has been announced with the release of a short film telling the story of Zak, a British Sign Language (BSL) steward at Tottenham Hotspur Stadium.

Cadbury, through its ongoing campaign “Sign with Fingers”, aims to encourage the learning of British Sign Language to make more people feel part of the conversation.

The Club is proud to have delivered one of the world’s most accessible stadiums that includes wheelchair accessible bays in all stands at all levels, three Changing Places toilets, a Sensory Suite, rest seating on the concourses for ambulant disabled fans, BSL Stadium Tours and wheelchair accessible Skywalks.

Since the partnership began in 2020, the Club and Cadbury have delivered a number of additional initiatives together, including the Hotspur Heroes campaign highlighting Spurs fans that go the extra mile in support of their communities.

In the coming years, Cadbury and Tottenham Hotspur will aim to further strengthen their collaboration by delivering more money-can’t-buy experiences for fans, as well as building further on the Club’s diversity and inclusion objectives.

Nick Rogers, Sponsorship Lead for Northern Europe at Mondelez International, said: “Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities and fans has never been stronger. Over the past three years, we’ve made a significant impact already, and we’re only just getting started.”

Fran Jones, Partnerships Director at Tottenham Hotspur, said: “Diversity and inclusion is at the heart of everything we do – in Cadbury, we are proud to have a partner that shares our values and we look forward to developing further initiatives in support of our fans and local communities over the coming years.”

Generosity is at the core of the partnership and Cadbury has launched its biggest-ever ticket giveaway for the new season. Supporters will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets and other amazing prizes. To enter, purchase any participating pack and enter its barcode and batch code at matchtheminute.CadburyFC.com.