Cambridge United Lace Up With Brooks Front-of-Shirt Sponsorship

Cambridge United has announced a landmark partnership with Seattle-based footwear and athletic apparel brand, Brooks.

As part of this two-year agreement, Brooks will become the official Front-of-Shirt Sponsor for the Men’s First Team, as well as providing footwear to players and coaches to support their training and recovery routines.

Through this collaboration, Cambridge United and Brooks will work together on a variety of community-focused initiatives and activations aimed at inspiring people of all ages to lead active, healthy lifestyles.

To kick off the partnership, Cambridge United Foundation will be launching a Run Club powered by Brooks, designed to engage fans and residents in regular running and fitness events. The initiative underscores both organisations’ commitment to improving well-being through sport.

Neil Rowe, Head of Commercial at Cambridge United, said: “We are excited to confirm a two-year partnership with Brooks, a leading high-performance running brand with a global presence in over 60 countries. 

“With Cambridge United and its Foundation deeply committed to promoting health and well-being in our community, Brooks stood out as a strong partner to help amplify the impact of our work across the city.

“This is a landmark deal for the club that not only strengthens our commercial profile internationally but also aligns perfectly with our values on and off the pitch.”

Carl Newman, Northern Europe Territory Director, Brooks Running, added: “Running is obviously a key part of football and players need the stamina to run for 10-12 kilometres a match, and the ability to have the distance made up of numerous sprints – it’s intense!

“Millions of footballers and football fans run regularly as part of their training programmes and for general fitness, so this partnership makes a lot of sense to both parties.

“It will also allow us to be really creative in the storytelling around the club, its community and beyond. In recent years there has been an explosion of progressive football clubs, like Cambridge, finding ways to talk to and build their audiences in really smart ways – this is another example of that trend.”

Image: Cambridge United/Brooks