Charlton & Castore Announce Multi-Year Partnership

Charlton Athletic and Castore have announced a new multi-year partnership. That will see the sportswear brand become the club’s official kit and retail partner from the 2022/23 season.

The deal becomes one of the most valuable commercial partnerships in Charlton’s recent history and follows the news that RSK and the University of Greenwich will be shirt sponsors from the 2022/23 season.

As part of the partnership, Castore will take over the club’s retail operations, which will include a revamp of the club shop at The Valley, set to re-open on July 1st, as well as the club’s online shop. Castore will provide kit for all Charlton teams and for Charlton Athletic Community Trust.

Tom Beahon, Co-founder of Castore, said: “We are thrilled to welcome Charlton Athletic to the Castore team.

“Charlton are an impressive British club with an ambitious mindset, and we believe they perfectly represent our ‘Better Never Stops’ ethos. The partnership further strengthens our presence in football, and we’re proud to continue this journey with Charlton and their deeply passionate fanbase.”

The club’s Owner and CEO, Thomas Sandgaard, said: “We are proud to announce our partnership with Castore. Like us, they are a company with big ambitions and they want to be a part of our growth. 

“They have been working with us on exciting new plans to revamp our club shop and will be creating new customised kits for us to play in next season.

“I am excited to have partnered with Castore, a high-quality shirt and merchandise partner as we build for the future at Charlton.

“Aside for their quality products we know they will be aligned with us in providing a higher level of service for our supporters. Our club shop, both at The Valley and online, will be getting revamped to ensure a better experience and service going forward.”