Chelsea Announces Global Partnership With DAMAC Properties
Chelsea Football Club has announced a new, long-term global partnership with Dubai-headquartered DAMAC Properties, which has been at the forefront of the Middle East’s luxury real estate market.
To showcase this groundbreaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club branded residences, DAMAC properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the men’s UEFA Conference League semi-final fixture against Djurgården on 1st May.
In addition, an ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first of its kind football-themed branded residences.
The new development will be built with Chelsea FC’s brand woven into the fabric, from its concierge service to its high-performance spaces.
Jason Gannon, President and COO of Chelsea Football Club, said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first of its kind branded Chelsea FC residence in Dubai.
“With the club located in the heart of London, the collaboration will bring SW6 to life in Dubai, supporting our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties added: “This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.
“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”
Image: Chelsea FC
