Chelsea FC Checks In With Ascott Global Hotels Partnership
Chelsea Football Club has unveiled The Ascott Limited (Ascott), the lodging business unit of Singapore-listed CapitaLand Investment Limited, as its new official global hotels partner.
Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.
The partnership will see the Ascott brand displayed at Stamford Bridge for both Men’s and Women’s matches, as well as across Chelsea’s social and digital channels with engaging content for fans.
Ascott has also been appointed to fulfil the ongoing management of the hotels based on-site at Stamford Bridge, which will be operated under the ‘lyf’ brand with a focus on experience-led social living experiences.
In addition, Ascott will become the presenting partner of Chelsea’s flagship international fan engagement event, the Famous CFC, in two international markets of which more details will be shared soon.
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented: ‘We are excited to welcome The Ascott Limited as our new official global hotels partner, a trusted hospitality company with a global presence.
“We look forward to collaborating on a number of exciting projects that will accelerate Ascott’s ambitious growth plans in the UK and Europe, while also continuing to connect with our fans from across the globe in innovative and exciting ways.”
Tan Bee Leng, Chief Commercial Officer, The Ascott Limited, added: “The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks.
“As the Official Global Hotels Partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond.
“Leveraging the club’s massive global fanbase of over 600 million and its premier position in European football, the partnership will provide unparalleled opportunities for Ascott to bring together the worlds of hospitality and football to curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans and guests alike.”
