Chelsea FC Confirm Infinite Athlete™️ Principal Partnership
Chelsea Football Club has announced Infinite Athlete as its principal partner for the 2023-24 season.
The brand will appear on the front of the team’s men’s and women’s playing kits and training kit sleeve, starting with the Chelsea Women’s FA Super League game against Tottenham Women on Sunday night.
Chelsea FC Chief Executive Officer, Chris Jurasek, believes Infinite Athlete’s technology infrastructure can proliferate European football.
He said: “From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience. We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.
“Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.”
Throughout this partnership, Chelsea and Infinite Athlete will co-create new products that will put the most groundbreaking technology available in sports into the hands of football fans and athletes across the globe.
“Since the beginning of this year, we have established a fantastic partnership with Chelsea FC, launching MVX in just a few months, and strategizing on how we can properly serve Chelsea fans, players, the coaching staff and more with our proprietary technology,” said Charlie Ebersol, co-founder and CEO, Tempus Ex Machina and Infinite Athlete.
“Debuting our new global entity – Infinite Athlete, to the world on football’s premier global stage, and on the front of the legendary Chelsea FC kit is a great honour and we are humbled by the opportunity to be able to continue this journey alongside the best in the world.”
Fans will be able to buy the 23/24 match and replica kits with Infinite Athlete branding on from official club outlets and selected retailers in the near future.
