Chelsea & FICO Renew Partnership Ahead Of US Preseason Tour
As Chelsea heads back to the States for its pre-season tour this summer, the club has announced the continuation and expansion of a partnership with global analytics software leader FICO.
The partnership sees the organisation return as the Blues’ official partner of the men’s team as it heads back to the States for a second consecutive pre-season, and for the first time, the relationship welcomes the additional partnership of the women’s team as they visit the east coast late summer for their inaugural pre-season tour.
The continued collaboration once again focuses on a series of events in the seven cities the teams visit as part of FICO’s “Fields of Financial Empowerment” tour, with free Score A Better Future™ (SABF) Fundamentals financial education workshops for students delivered in each location in tandem with US Soccer Foundation.
Additionally, adults over 18-years-old will have the opportunity to participate in free SABF workshops during select stops of the tour, with workshop participants given the opportunity to attend their local match for free to watch the teams in action.
Casper Stylsvig, Chief Revenue Officer for Chelsea Football Club said of the announcement: “We are delighted to be extending our partnership with FICO as we make the final preparations for our pre-season tour in the U.S.
“It’s important to us to engage deeply with the communities we’re fortunate to visit in the States, beyond the excitement delivered on the pitch, so to have the opportunity to continue the work we started last summer is a very positive step.
“We’re excited to be working with such a prestigious and renowned organisation again, through whom we will continue to deliver incredibly valuable sessions and resources to help educate fans across the U.S. on the importance of financial literacy.
“By also including our Women’s team in the partnership, we will be able to inspire even more people to access the resources FICO makes available to help them achieve their financial goals.”
“This is an incredibly exciting time for fans, especially with the growing popularity for women’s sports and soccer in the United States,” added Nikhil Behl, executive vice president at FICO.
