Chelsea Launch Global Supporter Club On Strava
Chelsea Football Club has become the first Premier League and Barclays Women’s Super League club to launch an official global club on Strava, marking a new step in the club’s digital fan engagement strategy.
The official Chelsea FC Strava club has been created to connect supporters around the world through running, training and wellness, building on a shared focus on community, movement and participation.
The launch gives Chelsea an official presence within Strava’s global community of more than 195 million users across over 185 countries, offering the club a new platform to engage fans through active challenges, shared experiences and community-led activity.
The initiative will be activated during the club’s men’s and women’s pre-season tours this summer, with supporters and fitness enthusiasts set to take part in challenges and in-person meet-ups linked to both teams.
Founded in 2009, Strava was developed to replicate the camaraderie of being part of a sports team and has grown into a global platform built around activity, progress and community. Its clubs feature has become a key part of that model, with more than one million clubs now active on the platform and new club creation nearly quadrupling in 2025.
Scott Fenton, Brand Director at Chelsea Football Club, said: “We are always looking at ways we can use our global brand to bring people together, often in unexpected ways.
“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.
“That we can do this through getting people outside and active makes the project even better.”
Mel Jarrett, Director of Athlete and Community Partnerships at Strava, added: “Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities.
“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase. We can’t wait to see the Blues’ community connect through movement together.”
For Chelsea, the launch reflects the growing use of digital platforms by football clubs to build global communities beyond matchday, creating touchpoints around lifestyle, participation and shared identity.
Images: Chelsea FC
