Chelsea Welcomes Linglong Tire As Official Global Partner 

Chelsea Football Club has welcomed Linglong Tire as its new official global tyre partner on a multi-year deal.  

The partnership will enable Linglong to build on its international growth as a tyre manufacturer with a world-class brand and global sales footprint. As part of the partnership, Linglong will provide the tyres for the Chelsea FC men’s team bus in the UK.

In addition, Linglong will further activate the partnership through bespoke content as well as exclusive interactions between Chelsea’s star players and the brand.  

For Chelsea’s international fanbase, Linglong will collaborate with the club to create engaging content and experiences in key strategic markets, as well as building Linglong’s global presence through pitchside placements with the Men’s and Women’s teams, at Stamford Bridge. 

Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented: ‘We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service and brand.

“We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China.’    

Wang Feng, Chairman and President of Linglong Tire, said: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalisation strategy.

“We cherish this opportunity and will fully utilise this to showcase the brand charm and product strength of Linglong Tire to the world.

“We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in our brand development.”