“By ‘just’ changing a banner, I increased revenues by over £2m”

Lewis Holland, CEO of DiscountIF, offers insight into how he managed to increase revenue by £2m when changing the main banner.

Following university, my career followed an interesting path within online gaming. As an industry it is interesting to work within because things move VERY FAST, and there is a great environment of online experts looking at new ways to improve revenues online.

The company I’ve founded, DiscountIF, works with football clubs as clients, some of which are still making the ‘full’ transition into digital. As an industry the online gaming industry does very well to monetise sports fans online. I therefore wanted to share one of my previous projects that led to an increase of over £2m in revenue that I believe can help football clubs (or any merchandise retail store) monetise better.

To make things easier for you, I’ve made a list of 6 steps you can follow to achieve the same success as I had when I ran a similar project that increased revenues by over £2m.