Cymru League Launches New Brand Identity

The Cymru Leagues has revealed its new brand and identity for the Cymru Premier, alongside the Cymru North and Cymru South. 

As the Cymru Premier transitions to a new format and expands to 16 clubs next season. The league has launched its new brand and identity.

Since April 2025, the Cymru Leagues has been working alongside Cardiff-based creative agency CREO to build the new brand with a set of clear values: Community Connection, Proudly Cymraeg, Driven by Ambition and Always Authentic.

The process has involved club focus groups and workshops, supporter surveys, engagement with partners and local businesses, and building a strong understanding of lived experiences at Cymru Premier games.

Throughout the rebrand process, one symbol appeared time and time again. Fans wanted a dragon as a statement of identity. A symbol that belongs unmistakably to Wales. 

Julie Parienti, FAW Senior Brand & Marketing Manager, said: “I’m incredibly proud to share the outcome of a project that has been shaped over the last 18 months through extensive research, collaboration and listening to the people who live and breathe Welsh football.

“For the first time, the Cymru Premier and the wider Cymru Leagues have a brand built from the voices of the communities they serve, with a clear story and identity at its heart. This rebrand is about far more than a new logo. It is about defining who we are, what we stand for, and how we present Welsh football to the world.

“Working alongside CREO and my wider FAW team has been a hugely rewarding experience. Together, we have created a brand that feels uniquely ours, authentically Welsh, ambitious, and deeply connected to the clubs, supporters, volunteers that make this league special.

“I’m excited to see the identity come to life across clubs, broadcasters and communities throughout Wales, helping the Cymru Premier achieve the visibility, recognition and sense of pride that it deserves.”

Image: Cymru Leagues