Dele Alli Signs With Base Soccer Agency

Dele Alli, the Tottenham Hotspur and England midfielder, has appointed Base Soccer Agency, a division of leading global sports agency CAA Sports, for representation on the pitch.


Working collaboratively, CAA Sports and Base Soccer Agency will now be responsible for creating opportunities for the star player across all areas of his professional career. Harry Hickford will remain his agent and has joined the Base team. 


Speaking of the move, Harry Hickford, said: “It’s key to provide athletes as much support on and off the field as possible. CAA Sports have been great to work with for the past two years and have produced many opportunities for Dele off the field.


“Its acquisition of Base Soccer will add the same level of support and professionalism with on field contracts. Both CAA Sports and Base Soccer are extremely professional and are equipped to represent players of Dele’s calibre.” 


CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), further solidified its leadership position in the global representation of sports talent with its acquisition of Base Soccer Agency earlier this year. 


Established in 1997 by Leon Angel, Base is a full-service football agency, representing and dealing with more than 300 international football players, coaches, and world-leading managers, both on and off the pitch, including Premier League stars Kyle Walker, Fred, James Maddison, Davinson Sanchez, Aaron Lennon, Ashley Young, and Nathaniel and Trevoh Chalobah, as well as interim Arsenal manager Freddie Ljungberg and Napoli manager Carlo Ancelotti. 


Base is also a leading agency in women’s football and represents four players on England’s World Cup squad, including Fran Kirby and Georgia Stanway. 


Angel said: “We are delighted that such an exciting player like Dele has chosen Base to help further develop his football career.”


Mathew Donohoe, Head of International, CAA Sports, added: “Dele is a great addition to the Base Soccer stable of clients. CAA Sports has worked with Dele for a number of years now so we are delighted to deepen the relationship and represent him in all areas, and are excited for the future together.”


Continuing its longstanding partnership with Polaris Sports, Gestifute’s commercial arm, CAA Sports jointly represents the marketing rights for many world class football players and coaches, including Cristiano Ronaldo, Jose Mourinho, James Rodriguez, Bernardo Silva, Joao Felix, and Renato Sanches. 


Image: PA Images