DT Sports Signs Eight New Clients In Successful First Year
Commercial interior design and build consultancy Design Tonic is celebrating a successful first year of DT Sports, the company’s specialist division dedicated to designing and delivering exceptional hospitality and sports spaces.
Launched just 12 months ago, DT Sports has already made a significant impact across the sports and leisure sectors, securing eight new high-profile clients, including West Bromwich Albion, Nottingham Forest and Seat Unique.
With approximately £4m in revenue generated and an additional £4m in the pipeline, DT Sports is on track for continued growth heading into the 2025/2026 season, demonstrating strong momentum and increasing recognition in the industry.
Standout projects include a major hospitality project for Leeds United, which involved the refurbishment of two corporate entertaining spaces at Elland Road: a renovation of The Eddie Gray Suite and the creation of the new Peacock Suite, an expansive lounge with exceptional pitch views. The project marked Design Tonic’s tenth year working in partnership with Leeds United, during which the team has designed and created outstanding spaces throughout the stadium.
DT Sports also designed and delivered four new hospitality suites for Premier League club Nottingham Forest FC at its iconic City Ground stadium, creating premium guest experience spaces that support the club’s strategy to elevate and reposition its hospitality offering.
Building on this momentum, DT Sports has recently been appointed by West Bromwich Albion FC to create a new VIP suite, ‘The Millichip.’ The space is being developed to offer a top-tier matchday hospitality experience while also serving as a versatile venue for non-matchday events.
Design Tonic director and co-founder Amanda Cook, said: “DT Sports had a fantastic first year full of new client relationships, industry events, and successful project deliveries, and we are just getting started.
“We operate in a fast-paced, fixed-deadline sector, so every completed project and every space that opens its doors to hundreds of fans and guests makes us incredibly proud. DT Sports is building a strong reputation for innovative, high-quality environments, and we are excited to see what the next 12 months bring.”
DT Sports’ approach focuses on rapid return on investment for its clients, a factor that has contributed to strong referrals and repeat business. Looking ahead, Design Tonic’s vision is for DT Sports to evolve into a standalone business and become a market leader in the design and delivery of outstanding hospitality and sports environments.
The division also plans to expand its footprint beyond football, building relationships across alternative sports and wider hospitality sectors.
Established in 2018, Design Tonic offers specialist creative interior design and project management for the hospitality, office, retail and leisure sectors. The company prides itself on a no-nonsense approach to delivering design excellence. Specialist division DT Sports was set up in 2024 specifically to cater for the company’s ever-expanding sports design projects.
To find out more about DT Sports projects and services, visit www.designtonicltd.co.uk
Images: DT Sports/Design Tonic
