Dunfermline AFC Announce Major Stadium Naming Rights Partnership
Dunfermline Athletic Football Club has announced a major partnership agreement with KDM Group which will see the club’s home stadium renamed as KDM Group East End Park.
In a first of its kind deal for the club, KDM Shopfitting Limited who trade as KDM Group has signed a long-term and wide-ranging partnership with extensive branding of the stadium along with a number of digital and experiential rights.
Previously, the company was back of shirt partner and has enjoyed a long standing relationship with the club.
Commenting on the partnership, DAFC Chairman and CEO David Cook, said: “I am thrilled to announce the deepened partnership with KDM Group – an innovative and growing brand working with some of the biggest companies in the UK.
“As a successful, locally based brand, who have sponsored some of the biggest football assets in Scotland, we are delighted to secure this partnership.
“We are confident we can play our part in helping to grow KDM Group’s brand awareness and to showcase some of their outstanding services at the newly branded stadium.”
KDM Group Chief Executive Iain Jones, commented: “For many years I have supported the club and have always wanted the best for the club on and off the pitch.
“This partnership opportunity between DAFC and KDM not only gives the club some long term commitment from a major sponsor to offer support in many ways but also gives me great personal pleasure to assist the club which is so close to my heart.”
Image: DAFC Twitter


