Arsenal and Everton from the English Premier League and AS Roma from Italy’s Serie A will be among the leading organisations giving an insight into effective communication and experiential marketing strategies at The Fan Experience seminar this September.
The one-day Fan Experience seminar, hosted by Premier Sports Network, will welcome a mix of sporting rights-holders, venue operators, fan engagement specialists and representatives from digital platforms and technology companies at the Royal Garden Hotel in London on September 2, 2016.
Ben Ladkin, General Manager at Arsenal Media Group, will take part in a one-on-one interview and discuss how a club like Arsenal, with hundreds of millions of fans across the world, goes about reaching and communicating with the vast proportion of its fanbase that will never have the opportunity to watch a game live.
Everton’s Head of Content Scott McLeod, meanwhile, will sit on a panel looking at which social media platforms are currently delivering the biggest return-on-objectives for fan engagement, while Roma’s expert speaker Eric Solem will discuss where his club is thinking innovatively about fan engagement in the area of ticketing and CRM.
These fan engagement experts will be joined on stage by Ian Ritchie (CEO of the English Rugby Football Union); Rufus Hack (Head of Media, Digital and Strategy at golf’s European Tour); James Ralley (Head of Marketing and Commercial at the All England Lawn Tennis Club); Richard Kenyon (Marketing Director at Everton Football Club); Mark Bradley (Director at The Fan Experience Company); and Professor Simon Chadwick (Professor of Sports Enterprise at Salford University).
“Given it’s an area everyone in the sports industry can benefit from knowing more about, we’re delighted to have a line up of people who have been at the cutting-edge of fan engagement sharing their experiences at The Fan Experience seminar,” said David Bull, Executive Director of the Premier Sports Network. “We believe their in-depth, practical experiences of what does and doesn’t work when communicating with fans in a way that is rewarding to them will give delegates a huge amount of knowledge to take back to their organisations.”
More speakers will be announced in the lead-in to The Fan Experience seminar. For information of how to partner with the Premier Sports Network, or if you would like to get your name on the delegate list, please call 0208 419 1100 or e-mail enquiries@premiersportsnetwork.com
