EFL Seeks Advisory Support For International Broadcast Agreement

The EFL has today announced that it is seeking independent advisors to provide strategic advice regarding the approach to a new international broadcast agreement for the League.

The current five-year agreement with Pitch International, which expires in the summer of 2022, sees matches from all League and Cup competitions overseen by the EFL broadcast in 177 territories worldwide and provides a guaranteed revenue of $160m.

The EFL is seeking to work with independent experts to ensure the best approach is adopted to maximise value and exposure for EFL clubs post-2022, with a view to having firm plans in place by the summer or 2021.

In keeping with emerging trends and developments, the new approach must also consider technology and the opportunities that innovation may provide in this area, as well as ensuring clubs are provided with an international platform to develop new and existing commercial arrangements.

The role of the advisors will be to provide expertise, in the form of research, analysis and evaluation to support the agreement of a strategic approach and possible tender process. They must come with a track record in commercialising international media rights, as well as demonstrating a clear understanding of the media rights landscape.

EFL Chief Commercial Officer, Ben Wright, said: “With the change in the media landscape, alongside the launch of the League’s OTT platform, we now need to work with the relevant advisors to inform the EFL and its clubs on the best approach moving forwards.”

Advisors with the relevant experience and demonstrable track records should contact the EFL (bwright@efl.com) for full details.

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