Electronic Arts Links Up With Stats Perform’s Opta Data

Electronic Arts (EA) have turned to Stats Perform to optimise their player ratings and PlayStyles features under a new long-term partnership and ahead of the launch of their new EA SPORTS FC™24 game, bringing unprecedented new levels of authenticity and realism to gameplay. 

Opta’s deep and broad performance data is collected in real-time across more than 200 men’s and women’s competitions globally. It is at the core of FC24’s flagship new PlayStyles and PlayStyles+ features, which inform how players move and play in the game, based on their real-life strengths and traits, bringing to life the on-pitch signature skills that make them special and recognisable by fans in the real world.

Michael Mueller-Moehring, Head of Data Collection & Licensing at EA Sports, said of the link up: “This is an exciting new direction for us. For FC24 we’re seeing the very first introduction of Opta into the game, helping us to validate and optimise our existing processes but going into future years, we’ll see the partnership expand to new heights.

“Broadcasters, leagues, and clubs globally have used Opta’s data to educate fans about the beauty in the detail of football for over 25 years, making Opta a fundamental and trusted part of global football fans’ lives. That’s exactly why we sought to partner with Opta, to ensure we’re bringing that same level of beauty and realism to our game.”

Carl Mergele, Chief Executive Officer at Stats Perform, added “Today’s fans enjoy experiencing football in lots of different ways and we’re proud that Opta data continues to be at the core of their experiences, on every screen and format.

“We are delighted that our ongoing investment in collecting, generating and distributing the fastest, most accurate detailed data has been trusted by EA to play a role in such an exciting new experience.”