Everton will deliver a first-of-its-kind campaign in Europe by bringing cutting-edge Snapchat content live to the giant display screens in Goodison Park.
The club have used their matchday screen to feature fans’ social media posts for the last four seasons, and now, in collaboration with Snapchat, they will break new ground putting Everton in the company of some of the world’s most innovative athletic organisations.
For the final home fixture of 2016/17 – the visit of Watford on Friday 12 May – supporters in the stadium and FanZone will be able to watch the official Everton Snapchat Story on their mobile devices but also on the club’s big screens.
Everton’s Head of Engagement Scott McLeod said: “We are hugely excited by the opportunity to expand the reach of our exclusive behind-the-scenes content from Snapchat to our big screens in and around the stadium.
“We are focused on continually enhancing the experience for our fans on matchdays, both on our digital channels and at Goodison.”